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FBN's Dennis Kneale breaks down how Discovery plans to get more involved at the OWN network.
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Eastern time.
And is this time or what you need to know upper addition the former queen of talk Oprah Winfrey struggling network -- check -- staff canceling shows after year.
A lackluster ratings mean airport Dennis -- has all the -- cells and more heinous.
I do and you know it looks like discovery.
After being incredibly patient it was the financial backer and let -- perhaps half the ownership finally gone insane we got to take the keys back.
We gotta get back in the driver's seat here's what's been happening they're firing 13 of the staff at home.
But they're bringing in a bunch of senior discovery -- -- kind of mind the store chief operating officer coming he's a senior executive from the discovery side.
Business and legal -- now is gonna be in partnership with discovery executive.
The marketing will now be run by discovery and kind of what they're saying is that we've given your chance it's not doing it your ratings are actually down if you look at their ratings.
If you look at the the first month Gingrich -- 113 or 59000 viewers in primetime now down 7%.
I had a typo that might have put down zero point have been down 7%.
In that time the Rosie show they just had to cancel.
And her ratings started off at a zero point three went down to a zero point 123 weeks later and so it looks like the wheels are starting -- -- -- but here's the biggest thing Carol.
This did network does well when Oprah goes on has above big -- she bought and more like three million viewers of the night with Whitney Houston's daughter.
That was -- 440%.
More viewers than her average in that -- she -- once a week on the network.
And I think Oprah spending more time on camera bringing on great guests will do a lot more of that network.
That Oprah saying that she has been in up to hurt five in planning the child behind the scenes and the discovery I.
They're at their stock is up 28% since August discover guys are great cable executives they know what they're doing I think all brought a kind of let them run -- let her get out front.
Up because asking this question and it partial write -- -- -- so that doesn't ever have -- a financial stake in this than all of and in the monetary I have a dividend post at all analyst she has -- Of that ownership they split it even -- discovery puts up substantially all of the money there and 312 million dollars so far in the first year that thing.
And they -- pretty well you know -- canceling.
The bid firing thirty people they're gonna save a million dollars a year that's 330000.
Dollars per employee in pay and benefits that's a little high for syndication and cable stuck.
No I mean -- great and it got Animal Planet they've got all those every channel and it got to really a lot of -- they really gonna.
They should they came to Oprah Oprah -- in the ninety's that she won her own cable -- -- but they came to her and said we've got this discovery health channel.
Witnesses scrap that you come on -- but now apparently ratings for open are down vs the discovery health -- -- discovery the company your little tougher to do -- health show.
She really shopping with Oprah yes -- the other thing as well -- -- she's not.
Going gritty reality mob wives Jersey -- no she wants to do highbrow.
You know meaningful programming I think that's another thing hurt them.
Pick his Jersey Shore turns out I didn't know this is like the highest retention foliage -- -- rock climb sky -- -- Oprah version.
That is thank you recognize that it now.
Well it can't.
