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MSCO CEO Mark Stevens discusses his decision to continue advertising with Rush Limbaugh.
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Appreciate it you.
And many companies pulled out appetizing from Rush Limbaugh's radio show after his controversial comments about a young lady who testified about both control last month okay got it.
One advertiser who did not pull his ads is frequent Varney and company guest mark Stephens but he did receive a lot of mail.
Shall we say encouraging him to leave the Rush Limbaugh show his one of the nice emails that Mark -- -- I'm quoting directly.
Plenty of other media outlets will be eager to accept your advertising and you will be able -- look.
In the matter up with pride knowing you made the moral and ethical decision mark Stephens is -- he wrote the books.
Whose title is.
You'll company is mocked Clinton is less than adequate it's.
He's not as a serious subject here you do advertise on Rush Limbaugh you gonna keep appetizing with rush but you've got a lot of very nasty night.
You read some reversal this is not a boycott this was surprised and I'm not a Pollyanna about.
What's going on in America and about with rush this is -- terrorist.
Action.
We have had people in -- company where we have -- female vice president for example.
A thirty year old woman is an MBA -- a lawyer who was told that she was called repeatedly.
That she is a woman hater.
This young woman pulls up up by the her own bootstraps and went to law school on our own dime.
It's called the woman -- we're getting emails that are better -- such a citizen of the Internet.
Stevens you are your company is under surveillance.
Every move you make is being watched.
The what you read is that is the -- latest thing that we have received cells have.
Because you advertised on Rush Limbaugh's radio show they came to this young woman who was read directly tied to me and to -- there are executive assistant.
And to your company email I mean they are coming through every day.
With these with these unbelievable titles in the -- this story is not gotten out this is not a boycott.
This is an organized.
Terrorist attack.
And it coming from all over the country.
Is of people who organizes who have adopted -- organized well I have my suspicions but I can't say because it going to absolutely no but I can't progress as they gets all of the usual -- don't.
-- -- No you shouldn't -- -- -- -- I don't know English fat as opposed to test it's just a lot of angry people want to kind of an all the damn saying you -- aren't.
You hate women its old debate women.
You hate -- my company is more women than men.
That this person that everybody reports through my company -- woman.
And but it is -- talking points of the organization that we think of the usual suspects but I don't have the evidence Charles to absolutely say that's why don't want to.
But as usual suspects we think orchestrated -- things.
But you know it is it is a it's so insidious.
They're treating it like that would use -- -- be nice look in the -- we're getting.
One thing kind of emails if you were the kind of person who was -- And we're afraid I'm saying here publicly if you're a -- don't wanna do business with my company -- as CEO please don't.
Don't and on a first that are happening to rush I pulled up to seek to double down.
Double down.
Now we don't advertise some political reasons have a business to run we spend a million dollars a year just in New York advertising alone.
I'll anomalous to boost that because it works for us witnesses miracles and Bloomberg do we ever does that CBS we amortize -- ABC we advertise and winds.
It's not a political decision we're looking for revenue generation -- -- are we angry about the market analysts say that it wasn't the return on investment wasn't what I was yes what I call righteous people after the -- -- -- and have -- even -- I think what -- said was wrong.
After all the easier for the Russian been you know -- good for America Merrill anybody speech sounds I don't even want to -- bill martyr themselves.
Let's say what that we want to say on this stock and why are you doubling down are you advertising mall I will it was I will unedited -- now I will double down and I will triple -- And I even offered to Russian people to say the change your spots and just say this is that they would have -- -- I wanna greatest by the just as I support free speech.
So that will be nothing -- nobody.
To our side.
And I would do that forever because of a businessman have a payroll to make -- company to run and build.
But I -- what -- -- the reason why I want what I'd like to say.
Is that what is not known about this is is not a boycott that is a polite term for -- organized terrorist activity.
That's that that is that is is said descending on people.
Who advertise on business -- advertising work on rush and it's part of the larger war on businesses Americans and.
Mark -- we appreciate your being with us and thank you very much for telling us an inside and so fall untold story we appreciate.
