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Nets Basketball CEO Brett Yormark on the team’s transition to its new home in Brooklyn and the focus on the customer experience for the fans.
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Just the NBA's trade deadline has passed a despite reports of one of the most sought after players in the lead pushing for a move to the New Jersey Nets.
Dwight Howard will stay with the Orlando Magic for another year.
-- joining us out of Fox Business exclusive on what is next for the -- is Barkley senator and nets basketball CEO.
Brett -- Africa to see -- -- exactly and thanks for having -- let's first talk about Brooklyn.
Brooklyn has not yet Brooklyn is a fiercely loyal community and yet they haven't had a team of their -- since when 195750.
-- -- -- Brooklyn -- you still have Brooklyn Dodgers fans by the way that.
So this is the first time they've had a professional sports franchise in Brooklyn how do you play on that brand the Brooklyn what brand which is extraordinary brand is Brooklyn and we are so thrilled to be fine.
Only getting to Brooklyn this fall.
And an opening the Barkley senator.
As JC often says we are the new Dodgers and there are people that still wanna know where -- Dodgers went well that's -- -- are coming back in the form of basketball.
And we'll open up the season November in Brooklyn.
OK so you wanna give it that Brooklyn feel that Brooklyn experience is a lot of talk about how you're going to be able to do that make it special from every other.
-- you know arena that's out there I was in Boston when they built the Staples Center and back then that's what was call.
I'll tell you something and didn't have that -- and feel to it how are you going to make that feel really special.
Well I think it first sorts of the customer experience in making everyone feel like -- celebrity and I think that's in the very center rather sorry fleets and athletes are so.
That's our our our mission and I think it it first starts with the alignment we have with Disney did Disney Institute we do when all the training of our staff.
To be on site.
And the experience that people get in Orlando with respect -- -- be a real shot right it's coming to Brooklyn it's going to be great show people will be treated.
Unlike they've ever been -- before in this market.
Some people would say that it should start with a T -- give him your first of all before everything else you need the right players.
And of course he is Dwight Howard decided to stay in the in Miami big loss for the team -- try different.
Some people say he gave up too much to get Gerald Wallace -- contract.
How do you how do you build the team from here once ruled with a piece is that we have a mean obviously Darren Williams is our star player and and probably.
And he's able and committed -- handle what he loves being here in New York is -- here in.
And he's had a great season and I love the work that Billy king and ownership are doing to.
Fill in the pieces around him.
And I look forward to the product will be bringing a broken I think it's -- great product Chris Humphries is arguably the most sort of famous source -- infamous depending on how you look at mr.
Kim Kardashian and other tell me about your hopes for -- I think he's had a great season also he came back he's a tireless worker.
Is the -- -- player very very focused on having a career year.
And we look forward to having them in Brooklyn with -- -- let me ask you about another your -- just -- he's for another team of course but Jeremy -- Are you are you're not surprised that his candle at least -- did dim if not gone out entirely.
Well you know from my vantage point -- and a lovely insanity it brought the awareness of basketball appear in New York.
-- basketball was on the sport for the last month or two from now that he has gone down does that -- -- the sport itself no I don't think so I mean I think you really ignited the interest around basketball not just in this market but throughout the NBA.
And and I often say we draft right behind it and know where the benefits of it.
Going back to the Barkley center of it look just a brand new building just not a winning team -- How watching the Cleveland Indians when they had Jacobs Field and and for -- while it did and then it died down.
What else are you going to offer -- basketball tickets are getting extraordinarily expensive for a family of four and -- -- looking -- the food you're trying to bring in local food vendors to give effect Brooklyn feel.
We'll couples got all its a couple is first of all the Barkley -- bigger than just basketball and will do -- and 25 events annually concerts boxing college sports.
Stanley shows and of course the Brooklyn -- But one of the things that we committed to was to have over 2000 seats priced at fifteen dollars and under.
Anyone that wants to experience the Brooklyn nets at the -- sooner we'll have the wherewithal to do so.
That's a commitment and ownership -- years ago and are holding two who's gonna sing the first national -- I'm not sure but will be a big company today.
Big name for sure absolutely we are so happy to have.
A Brooklyn team that it's going to be risks I think it's -- -- a chance to be when the biggest stories in sports for the next twenty years.
Just when you think about the magnitude of Brooklyn in the just the name and and Epson -- Brooklyn and the fact Overture was like -- in -- and so long this is a moment we've been waiting for and thankfully will be there in the fall quarter dormant for a New Jersey.
Thank you very measures as well as a couple of football teams visited the -- your mark thank you CEO of net --
