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IndyCar CEO Randy Bernard on collaborating with the film studio on the new film “Turbo.”
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-- hitting not just a little screen -- but the big screen the company just announcing a collaboration with DreamWorks Animation this week.
For a new 2013 movie called Turbo.
Indy -- CEO Randy Bernard joins us now to talk about what the partnership could do for the -- -- great to see -- congratulations working with -- I mean that's terrific stuff.
Is it because of demos are you trying to edited to pull down the demos that that the age group that.
Gets -- the Indy car race and what I think that is the part of -- -- -- most important is there is reaching mainstream and been able to reach from eight to eighty.
At over all over the world and the fact that those early demos are key are they deaf -- very important.
But the fact that we're also partnering with DreamWorks and Jeffrey Katzenberg and he's sixteen for sixteen so -- you have to think this is gonna be another.
-- hit for DreamWorks.
OK let's talk about the premise of this and the premises and by the way these are the stars who have signed on Samuel L.
Jackson Ryan Reynolds.
It's about a little Smale who would be no sales are down for not being -- super speedy who wants to win.
The Indy 500 major sales of the in the Indy car -- -- and it went okay so.
Who's writing the script -- mean that are they hiring people alongside how is this going to go and how can you ensure that the Indy car brand display get up their front and center.
-- of the DreamWorks has hired everyone it's already the script has been written there are a year -- production of an already.
And so you know what what we want to do is make sure that we collaborate in -- make sure.
That is the positive image of of Indy car and that we're forefront and and that you know part of Jefferies job is to make sure that it can sell -- and is.
Really positive story.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- A lot of as much as they can make it real and real looking I mean our car our 2012 car.
Amazing what they can do it in animation there's always a villain in these movies I think I think I would -- like -- -- really -- NASCAR.
-- no mention of of the other lawyers put the not -- but but I think that what's important in the movie is.
That -- the guys it's not about speed it's about the -- and how big is -- is.
And I think that you know every kid out there.
When they walk away with it -- it's one of us feel good that -- that you can do it and and I think that was what was important and we're just real excited about the opportunity.
Work -- DreamWorks now this may make you -- I'm gonna bring in the other guys for second again data Kilpatrick was trying to it to work both worlds for a while she was she was to have both NASCAR and Indy.
I guess she's she split from -- now worldwide it wanted that there was -- -- last year identical wanted to go out and and raise strictly NASCAR and and we think that it's going to be a great move for her and and that you know you lose anything by her she's such a big brands.
Lose anything by her leave and -- -- it's a great question and you know we have no ratings and viewership approval.
Well I'm about to say but we do know that our tendency is up and all of our markets this year -- -- -- her live attendants.
I think that the fact that what she will do for NASCAR will be fusion will bring -- new demographic.
And really help them out but I really don't think it will hurt us because I think that she really overshadowed so many of our great drivers like Dario Frankie.
And will power and we have so many great drivers are coming into the series in a room Barrick hello for instance -- has what one point five million.
Twitter followers alone I think those who think that we really -- to start focusing on.
When you marry a brand like that with -- movie you could get real lightning amazing lightning such as Reese's pieces.
Back with ET I mean that's the famous one where suddenly that became the most popular candy the history the face of the planet.
It what are you hoping for from this in the end what is the number one thing you wanna get from this partnership.
I think the most important thing is that we reach that young fan base and we have.
Up and coming Indy car fans and that every kid.
Around the world wants to be like terrible and become a race car driver I think that could be the biggest I think the fact that we it will drive.
Families -- races and increase their viewership also bring in sponsorship.
All that is very important why won't you release a -- but that's.
Affects everything -- drive there's no good -- I Randi thank you very C they have a lot of video reading an article in the car --
