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Charlie Gardner, Lubeudo.com founder, on his company capitalizing on the economy and people hanging onto their cars for longer periods of time.
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Well blended -- economy better quality cars are high gas prices but the bottom line is car owners are holding on the cards for a lot longer than they used to about six years.
As according to recent served -- that means.
Big business just look at the -- auto parts suppliers -- had in the past six months alone all of these are up between twenty.
And 60%.
-- biggest names in the business but it's just not the big names capitalizing on this trend.
In this week's small business big -- segment -- yeah you do dot com founder.
-- Gartner joins us here -- explain Charlie the website how does this work.
-- -- -- -- In essence we sell oil changes in a box that include both the oil and oil filter that we had ship in a box that's aligned -- you can actually drain your old oil.
Right into the box and now we include some installation needs to.
Make the job less messy including our patented that boiled over how much does that.
Well.
-- first say my -- Toyota Prius runs about sixteen dollars and change and then.
Five dollars shipping and we can ship in a medium sized box that we can get as far as Alaska or Hawaii for very very affordable costs.
OK and I I'm curious I think that's more difficult now to do oil changes on vehicles because they're so -- different than they were even five years ago ten years ago more complicated if you well.
I mean do you get that feedback from your customers or is -- to solve the same -- Not I'm not about sexually another -- the kids very quite a bit in fact I really can't have -- individuals -- her car because -- have to have hundreds of thousands of -- but check our website makes it very easy for you to dial in your car's year make and model.
And then we displayed to use how much all you need it and what type -- -- you should use and then we present just a few filters and the oil that's appropriate for your car so you.
-- -- -- -- -- That we then assemble and ship so the pricing very because of that but.
Well changes our route to the kind of maintenance that has been done on any car so the manufactures do quite quite a good job of making it easy to -- You bet yeah -- -- storied history professionally you worked at home deep well.
I got other positions as well Menino technology really you know the consumer mean what gave me this idea because you just launched the business -- -- -- -- That's right yeah well -- kind of combined that was an Internet consulting for twelve years and I was in retail and I have a background in education and video production and computer -- that so I -- those things together our sites loaded with video content to help educate the consumer.
Course today you can go out and search the web and find a video on how to change the oil on just about any particular car.
But our libraries growing so I'm taking what I've learned in my three different careers and combine it it into this one.
This one -- All right -- before I let you go very exciting times for you Europe contestant now.
It's Wal-Mart Wal-Mart is basically looking.
It's called get on the -- but they're looking for businesses are gonna pick three in the end I believe.
So that they can have their products.
Your products basically on their shelf.
-- -- you're reading for this what are your chances their -- Although I don't know they have I think some 4000 entries into that and what we've what we've put into that -- our -- murder.
Of course we'd love to work with Wal-Mart and potentially help them sell oil changed -- this way through their through their website.
So they're gonna narrow it down to ten I think and then have a runoff and and now but the -- listed be offered through their site either on the web site itself are actually on the south if we can't.
As a vote for it is an interesting concept and idea for small businesses got a lot Charley thank you very much and that we appreciate it -- -- guiding you.
Founder of -- -- -- dot com.
