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-- nice weather also means college basketball brackets are out and it's time to make your picks no matter who's going to be.
This series NCA tournament Cinderella team and this going to be the first Goliath to fall some companies are ready to -- Robert -- here with an anti insider.
And and companies guests might shed some light on who wish -- and who should have been making -- to the final port if you Robert.
All right thanks a lot Laurie I'm here with a Fella tar -- maybe gotta give -- so far there but I Timmy Smith the jet.
Joining us here talk a little bit about the business of -- -- -- your second here covering the term he played in for four times that was a quarter century ago -- chains of fields bigger the key cash pile as a lot bigger.
Aside from the shorts what is the biggest yeah I noticed in the game.
Social media I Mena social may have if there were games before what you -- see in their entirety but now with four networks going on with CBS turner true TV.
Everyone's selling games so you could see an entire semester biggest changes to have to see snippets.
Of these game and out you know what everyone is -- across the country.
Yet you say when your team is playing out -- summit -- of these 'cause you might not see any event -- as though those new plan we want to watch the -- -- out a little earlier we're out what -- your -- when you're gonna -- until the bitter and speaking of virtual you're you're working with Coke zero here they're setting -- a virtual water -- to fans can go on in watch -- in in talks back to each other about the game -- shared video clips from it.
How much you think this is adding to the games die for fans and in building the brand for the NCAA.
I think the biggest thing is interacts and soldiers like you said you have an opportunity.
When you watching the games -- March Madness liable eternal CBS you can actually.
They're gonna -- things and you can win prizes by tweeting back so it's more about its Iraq's and that's what the business you know this is gone too narrow because.
Overall I think -- -- before people felt disconnected in certain ways when you watch the game and it's over.
Now -- you like a part of it because everyone tweets and everywhere and done suites and everything all by default the social media's just so huge now.
Yeah and then -- -- humanoid trips to the final four.
-- you could see your brackets of data real time reais to bring the newspapers out of of the envelope and I'll I'll I don't know is that now.
I like those things that -- can do the immediate yes back talk back and forth but you look at the money now eleven billion dollar that's how much -- CBS are paying for the rights fourteen years you look at some sixty million bucks for the host city for the final four.
New Orleans this year.
You look at this a big bass -- converts as universities -- cash and what are your thoughts about the players may be getting a bigger -- disagree and getting paid or are bigger stipends or something on his lines.
Well I don't know about stipends I think this should be -- -- rewarded for student athlete meaning.
After you for years and you graduate remember graduate terms student athlete that this should be some -- -- just put away if you don't graduate.
And you leave early or you don't graduate I don't think used to get anything.
But if you participate and you create this type of environment for the NC double a -- cities -- for readers I think that this should be some profits there.
Because that is -- you give you free education but I don't know of 30000 dollars a year.
Really suffices what you can you giving back to university Tori also finals without question that we that's all that's all if if -- -- Bob -- All right Melissa that tornadoes all the way in fact -- -- -- with him on the island -- they -- are great things -- --