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Down expected to be the year's first Blockbuster hits the theaters today Disney's John Carter is opening to mixed reviews after costing -- quarter of a billion dollars and.
He joins us now wonderful to see -- Peter that the fact dissolved at the -- home.
Can fail but they could build a franchise.
Out of this -- turning the movie it's a sort of a company that could actually end up making money right.
What's the hope you and hope to get pirates and they've done pirates which had about ventured to get three point seven billion dollars on the for them I don't think we'll see sequels of John Carter hopefully there won't be blood but I think we want to -- and we're -- -- say a single felt like Abbott which did two point seven billion dollars box office.
I think this is gonna be stretch to get out economically on the box office side.
But this is the film is going to play internationally which is twice the box office of domestic twenty billion dollars in the international market in ten million dollars for the domestic market.
And it's going to play very favorably in the international market.
Nonetheless -- to Green light a movie over -- Disney that might cost 250 million dollars they must have huge expectations.
Where aside from international sales does the money coming in in the past for example with -- -- movie franchises like transformers we've seen everything from the toys.
-- -- -- the sheets my kid wanna transformer sheets and it's just unbelievable where they can manage to stamp the product's name there.
Well the key about.
-- franchises is that sequels provided certainty for the company for years to come.
-- Disney didn't rides and toys and TV products every kind of thing and the most important thing in the international marketplace.
Because the international marketplace these films -- so favorably because they can't make these big films in the international marketplace so they -- Outsource them -- Disney and Paramount and universal.
The real question will be I don't think -- performance in the United States domestically is gonna be something -- them into a sequel.
Quickly well Peter you and I talked just after avatar came out and we really since avatar we haven't seen a movie of 3-D movie this is 3-D.
Really -- that the ability that avatar had to bring you -- to a whole new world does this -- -- do that.
Now I don't think so I think this is it is a pretend it didn't -- for that a big avatar really -- -- -- difference walk as the pirates I think this is trying to be something above.
And maybe not quite as much as either the real question obeyed and I think this is the idea is whether it didn't.
Create such an audience following that they'll be forced to make a sequel.
I'm not sure in the domestic market battle happened do reviews are mixed and the reaction to the audience that it was -- for the good name for the young audience until just very recently they missed it all together they didn't take the comic crime.
They used TV actors they didn't have the gravitas that these -- -- didn't have Johnny -- right and I in the film like and pirates.
Well you bring up pirates which of course was one of the most expensive I think pirates I -- -- and look at -- some the other most expensive movies number two tangled.
Which was an animated films Spider-Man three part of a franchise Harry Potter another.
Franchise the half blood prince -- that much avatar all of those.
Made back their money and more.
Names like waterworld David and I were talking about this way back when member waterworld was considered the huge flop it cost a 175.
Million but made.
For a million who is the best which aside from pirates of the Caribbean do you look at say while they did that right it -- an atomic cash.
-- Pirates for sure you got to say that but the truth is we look at Spiderman or you look at some of the -- -- and franchise.
You know you look at those kinds of French as I spotted the Batman franchise that I can tell you there's enormous amount of throwing them.
Another real value in these things is these big companies need a global high stock companies they need to move the -- they need to make these kinds of films.
Regularly several of them if they're going to keep deposition in the marketplace so these companies have to roll the dice and they have to make these big franchises they reached back to a 1970.
Five Edgar rice -- material but we guided did Tarzan to try to find IP that would support it.
And maybe it will but -- is going to be difficult to reach the levels of these other -- You mentioned at this film doesn't focus on a particular start what's happened.
To the star concept.
That as a business concept and Hollywood is that dying.
What you have to look at this way a big advance sometimes 5101520.
Million dollars and then a giant back again 57 -- numbers out of the ground.
From the first dollar that really takes a giant jaws like bite out of the revenue for these big investments this investment is probably close to 400 million dollars when you put the advertising.
Global advertising at risk -- that.
So the idea of having somebody participate from first dollars in is a challenge that question will be when you look at Spiderman there was no star in it you know -- and had.
Dad Michael Keaton and at no giants started so the -- -- they believe they can launch of films without a giant's stock.
Peter go Burd chairman and CEO of Mandalay entertainment and owner of the Golden State Warriors -- recorded the knicks game this weekend my kids wanna see Jeremy -- it'll I don't.
I don't let him go that -- -- taking -- young -- nothing.
We know you have a good -- -- -- good to see you Peter thank Peter have a great weekend thanks a lot thank you.
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