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Those companies one of the biggest app makers in the world and of course yesterday we talked about the release of the new iPad so you would think he'll be even this -- Than ever before now Alex -- that is the founder CEO and president of Catholic -- he joins us now hey I have business.
-- -- -- -- it's fantastic.
And in terms of you we were talking in the break you can't -- you can even find enough people to -- we we really are hiring across the board for.
Engineering positions strategist positions project managers designers.
Not just technical positions but you're not technical positions as well they can't thought enough of them here in this country can or maybe you can in this country well we have to expand outside of New York that's -- headquarters are currently.
But we are looking at.
LA Boston Chicago are all on our road -- for this year.
And then after that the sky's the limit of -- the new -- there because we talked about some of the features and it was talking on the network all day long yesterday it means what for use to see you know the higher resolution screen and everything -- get to go in and redesign all the -- should make chorus it's not that complicated.
Apple does a great job in terms of supporting these new features going forward in their devices.
And there's -- requires to retool some the applications and we've made already for the iPad.
So their existing -- we've made for our clients.
And those will just look much better much cleaner and provide an even better user experience -- they've done a pretty good job it having that forward compatibility with.
I -- a long discussion I I don't use I have an iPhone and iPad and I don't have that many apps because I find that both style and I'll download -- particularly free ones.
And use and once or twice and they just don't add value do you how do you prevent that from happening have you avoided do you think that's a problem.
I I think if you if you look at that the app market on on -- specifically there around 600000 different applications.
And you've given in in any kind of market like that we have that wide variety of selection they're going to be applications that trend toward the top.
And their premium applications -- get a lot of read.
And that's who we work with our clients on -- figure out and wire users gonna come back and re use this application again and again.
It's the biggest reason for that because -- is so true I mean I have.
Disaster are -- employees of the company you worked with and -- -- GM and -- line and some of them are great I mean I love the Major League Baseball up again -- every year and pay for.
This terrific mean they have video on it and -- everything it's great.
And other apps like -- says use once -- never -- again what's the difference between the once you go back to and the -- you don't honestly when it comes down to is thought and thinking these things through if you are putting the time and effort.
To really think through all the different use cases that people want to use your application and what does that mean for my user and might target market then you're gonna plan that out and think all right I'm gonna have -- down on this but now why do they want to come back -- music.
How why are most consumer companies and that could be any company from -- A -- -- which you don't work for General Motors what do they wanna what are they used app for in terms of relating to the customer.
Well for consumer facing applications you can have things that are a marketing campaign and -- Using as a promotional activity all the -- -- an extension of your existing product and you're now.
Bringing that bad experienced -- users on their phone which they're carrying around them.
All times throughout the day -- -- -- cyber security question because our reporter in Washington Peter Barnes was just doing a story about that topic.
How do you make the apps more secure for your clients and I'm sure that's becoming a bigger bigger deal.
That that's a great point it's a huge area of concern these days especially as we start looking -- mobile payments and how that's going right come into the -- landscape.
It it comes down to the different security protocols that we use in the application.
We have some great engineers.
At our company that have.
Background with the department of defense and working in security based applications already.
And then they can bring that know how in terms of how you're protecting data and how you're designing these applications when he two favorite apps that you used personally -- you don't make yourself right well that I can come.
Two -- -- -- that we do not make.
I for productivity I use -- ago a great deal allows me to not take my laptop with me when I travel on them purely -- while.
And then something which is fund would probably be my ESPN fantasy football opportunities -- this past the policies and.
You have ago.
ESPN fantasy football I'm not a big fantasy football where the guy had a ya gotta get on the while enough to get them what I used to watch ESPN you know you can watch -- yeah that'll have to some of that stuff pretty -- -- one of the great Alex thanks yeah HBO GAAP -- and yes HBO that.
Anyone tape is -- -- win out of the water because it's like here's everything we've ever made just have data on have to subscribe that's changing their business model -- fundamentally.
Apple coast the company get the Fox Business apple or what -- -- can watch our interviews stuff that's strike -- this great -- please come back thank you very much of my pleasure this conversation will continue thank you.
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