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“Steve Jobs” author Walter Isaacson on the great team that Steve Jobs had brought together to lead Apple into the future and the company’s impac...
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Let's talk about Tim Cook obviously he felt comfortable leaving the company and Tim -- hands but.
He was also known to say at one point that -- it's not exactly a product -- That's a heck of a statement.
If somebody didn't need to get -- economy if you look at Ben Franklin and the team of the founding you know founders of our nation.
You know there was some people like Jefferson and Madison to a really Smart there was some people who were you know grade up -- write to you like George Washington.
Some who -- passionately daughters Sam Adams and some like been frankly to bring people together.
Steve brought people together to have each aspect of what he did well so Johnny is a product person he is the greatest industrial design -- time.
Tim Cook is the greatest person at running a company and they called straight -- curious what.
People like Scott -- a really good and had accused good at pulling in content and knowing how to work with content -- -- So I think you can't say one person on that team has everything's the light.
But that he put together a team that complement to teach -- how comfortable do you think Tim Cook will be implementing his own vision whatever that might be.
Totally this is a man very comfortable as those and possibly Smart.
Somebody -- both an engineer a manager and an executive you understand the vision that Steve has war.
Apple but he's quite happy to let other people including other people in the top executive team.
Help implement that vision and take credit and you know -- Fisher sounds a lot as -- thinking about it like Berkshire Hathaway and Warren Buffett carpooling together anywhere from three to five different people to do.
What he did as a single person.
On there may never be another Warren Buffett who do you think it will ever be another -- job -- This country's gonna -- really great -- on ignores and you -- -- you can say.
I think -- to -- -- Larry Page of people who under me if you look at things being invented in the digital realm.
They're really great innovators who know.
Had to do with Steve did is not just make a good product but let's build something around FaceBook Google whatever may be that -- there'll always in the back.
The real question is can we do it and other spaces can we do it in our car industry and we do it in our.
You television manufacturing can we do it.
In biotechnology.
And drug that you can we have that innovators -- and that's -- -- like to talk about the business sense.
The business genius of Steve Jobs because it doesn't just apply to somebody making electronic.
Products.
I think it applies to anybody -- or.
You know making.
A widget or car or building a ship building in the the company.
You mentioned Google Google is a company.
Filled with -- very similar apple but Google started off as a search engine turns around comes up with android.
And is killing it out there -- hundreds and hundreds of thousands of these android phones being sold a day.
It was no surprise that Steve Jobs wanted to really smackdown after it because he saw -- certainly as -- Smart competition.
Was he have to talk about Google was he jealous with the envious was angry with heat -- -- -- -- -- I think what.
You know would Steve felt in the 1980s.
When Microsoft sort of -- the graphical user interface from the apple and then was very successful in creating windows.
Is that -- kind of taken the look and feel whether rightly or wrongly from apple and not only that they've been kind of promiscuous and licensing and out of that.
Every hardware maker from Hewlett-Packard to Dell to IBM could use that operating system.
I think he saw that replicated correctly.
With android which is that both -- took some of the look and feel.
The apple system but it also allowed it to be an open system the great divide and digital world is -- those who like closed systems.
India and immigration like Steve Jobs of apple and those who -- some things that opened it.
I think Steve was very much into let me controlled the entire experience.
-- that's a great way to be.
If you're an artist.
But it's also good to say let me be open and let others play -- put our software.
On their hardware -- you talk about stealing Google employees or frankly any employees from other companies who -- admire know you know he really made some great at great top team and there are incredibly loyal to him at Napoli sometimes gets a rap.
For being a tough boss which he was anybody can be a tough -- the question is can you be tough and inspiring the same time.
That team that he created -- Apple's been within ten or fifteen years because they would -- -- for him and even now.
They wanna -- -- wall for the vision -- Was -- any media company or any company that he unabashedly says.
I'm impressed by them.
And what they do well I think you know in the whole quarter you can look at the thing different -- we did in 1997.
And look at both artists musicians as well as inventors.
People who thought differently and say well that's what impresses me.
You talk about his sharp -- and I mean I've heard stories there was a CEO told me he went in for a meeting and product colleagues of his who happened to be -- side.
And Steve sat down and look at this can't -- just tell me before we start which I actually look at.
Just mean -- was there outside of him was -- cognizant that there was a -- ordered some people.
Is understand how his toughness.
How is brutal honesty from the facility having when he -- If -- write the book.
He said I was brutally honest with people wanted to be brutally honest it's -- -- you so tough on people.
It's about it's my nature to be brutally honest I don't wanna have bozos worked in the company we wanna have a plant.
Some people can be mean that way and turn people off.
Steve was able to combine that with a passion for the product the passion for the company the passion for perfection for art for design.
So that he was inspiring.
-- -- just pick out one element of his personality.
I think misses that whole fabric that made in such a genius in business to conduct -- -- anarchist with him in this time.
But -- I mean you know I was open need.
The UN to yell at me about parts of the book.
What would that but -- really was it's it's emotional obviously he's a guy -- Touched a lot of industries been touched a lot of people -- you you feel emotionally -- is there anything about the book in retrospect it would now change.
No -- -- I mean you know I think they'll be many people reading -- -- books for many decades but this is.
Sort of the tale of him as a business -- how his personality.
Actually created.
-- really Smart way of doing business.
