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“Steve Jobs” author Walter Isaacson on how the Apple founder’s vision is influencing the company and its products even after his death.
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Steve Jobs -- months ago we know that.
But his vision was very much alive today of course they call today.
The first major product launch since he died but you know what his fingerprints and his spirit -- all over.
What was coming out today I had an opportunity.
To sit down today in a Fox Business exclusive -- Steve Jobs biographer Walter Isaacson.
And I asked him whether he thinks the apple -- -- DS and how long they will influence all these new products coming out.
I think apple have Steve Jobs fingerprint on it for another 45 years and hopefully.
For another generation -- -- Steve always stood at the intersection.
Of sort of the arts and technology that's what he stood for and when you look at the new iPad when you look at the new -- you know pixels and how how rich it is those were the things he cared deeply about was making the product beautiful.
Not just functioning.
Did he -- life -- did -- sit there and say.
I got to make sure there -- at least five to six -- ideas more phones apple TV all of that so that this company can.
Not just float but fly a lot higher because of my ideas keeping it going.
I think what I asked -- you know what product humans from out of whatever -- -- -- was apple the company.
Anybody can make a product -- -- can sometimes be successful but can you make a product that has a at company.
That has a great team what can sprout from this announcement today he had certain visions for how you transform an industry.
He did with the iPod to control in the music industry in the iPhone I think the next big vision he had as the one he.
Rest about a year ago about everything moving to the cloud so won't be.
The computer as the -- but we'll have all sorts of devices and which we sink our contents seamlessly in the cloud.
Apple TV or ITV who knows what it's going to be talked about our call if he could wave a magic wand and create the perfect announcement about how apple.
Would create TV.
What with that -- If you look at what he does is he simplifies he takes something like yourself -- -- just totally brain dead but you can't even figure out how to put some in the address book or not had to make a phone call would have.
Because let's make the screen simply.
Secondly what he does is it integrates content.
With the device and the software.
So that the iPod was not to -- I thought it was the iTunes software and the iTunes store so we've got content companies to agree to do things with the -- -- If -- -- to say what Steve's vision.
It's integrating content with -- -- -- so it simple and making everything very easy to use it wasn't enough just to create something great he wanted to.
And -- verbalize this crash -- if you want to crush cable that he for talk about that I think that he wanted to question notion that when you walk into your bedroom.
Or a hotel -- avenue confronted with the TV set this to different boxes three different remote controlled.
I think he wanted not to crush it but he wanted to simplify it Einstein who I wrote about once said.
You know any fool can make a problem more complex it takes a genius to make it more simple -- was a genius.
We knew how to make things more simple how comfortable do you think Tim Cook will be implementing his own -- whatever that might be.
Totally this is a man very comfortable -- those can possibly Smart somebody -- both an engineer a manager and an executive you understand the vision.
That Steve has four.
Apple but he's quite happy to let other people.
Including other people in the top executive team.
Help implement that vision and take credit.
And you know -- do you think there'll ever be another Steve Jobs -- this country's gonna produce really great innovative entrepreneur orders regulatory and you can say.
I think mark took -- Larry Page there really great innovators who know.
Had to do with Steve did is not just make a good product that lets build something around it.
The real question is can we do it in other spaces can we do it in our car industry can we do it in our.
You -- television manufacturer can we do it in biotechnology.
Is there anything about the book in retrospect it would -- change.
No -- -- I mean you know I think they'll be many people reading many books for many decades but this is.
-- -- the tale of him as a business -- how his personality.
Actually created.
They really Smart way of doing business -- conducted somebody interferes with him to -- -- I mean you know I was -- need.
The -- to yell at me about parts of the book.
I was looking toward that -- really was it's it's emotional obviously he's a guy who touched a lot of industries but -- touched a lot of people and you you feel emotionally attached.
We did you notice that he was actually at certain points speaking about Steve Jobs in the present case -- what he does is he simplifies.
Things it's just interesting.
To speak to Walter --
