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Fiat Banking On Charlie Sheen to Sell Autos

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  • Description

    Advertising expert Laura Ries on the Italian automaker’s latest ad campaign.

  • Duration 3:01
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-- seen starring in the new -- for that silly little Fiat car that there all bank cannot.

The attack car maker of course has majority stake in Chrysler.

Had taking a gamble on seems sketchy behavior of market -- for a -- please.

Thinks this is a winning combination -- review -- -- new -- it hook up with that that a bad boy if you want.

That employee and -- right.

Absolutely acting scene at the perfect -- -- they wanted to be -- fun cool high performance that this car.

And seeing clearly -- -- what a great I mean making fun -- and south he went all out and people exactly get a get a laugh out of -- All right well you make fun of themselves because as -- -- the bottom there -- so.

You can look at this car and you know he's -- he's a good sport about it -- and then the tendency deliver I don't know how much money he's getting.

But.

Is -- -- resident would you buy a car because Charlie Sheen is advertising alone in.

Maybe not end there -- there's the rub right this is -- very funny commercial they're using his.

Her -- that's it sound as bad boy I -- that Fiat.

-- -- -- Will people -- the Fiat and that really is the question with a sticker price at 20000 dollars is -- enough to -- people front Mini Cooper.

Which you really have been a hot car.

On and again then there's the Fiat has had a very very bad lots with his -- they hired the executive -- -- it and then they're trying everything with the advertising out first it would.

There was a total -- half stack I hear isn't taken action Rabin.

Still really don't know our dryness analyst excess of that that's -- -- I'm looking at this -- are and I.

I wish I could be maybe a stand and says Charlie CN but the bottom line.

A normal human being cannot and will not fit a normal American -- -- Cannot and will not be able to sit in the star Charlie seen are no scene that's gonna heard that's my bottom line.

Absolutely that is the bottom line -- -- -- was -- big disaster and it is a car.

Europeans love -- small private Americans have tended to hate that and that's really ads and huge sticking point.

You might let Charlie but it doesn't mean you're gonna by fiat.

But he does sort of spruce up Chrysler's secured a four kind of stage.

And -- and that's may need a bigger strategy what do you make -- a.

Well India -- Chrysler has had a great battle right they're up 40% over last that bright they've done a lot -- New status not of this sedans are taking not primarily because of -- high fuel prices and people really want as fast as -- as the fuel efficiency.

But again I think Fiat might just be a little bit too far and turns up people do need brown people are bigger and they do what net.

I'm sending it the story and bring it home those -- crisis really haven't taken not -- consumers -- think about it on the highway anti terrified to be reminded us tiny bank.

Men and and -- car warrior like Fred Flintstones picking it up -- Problematic and joking of course on the Laura thank you very much lower rates.

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