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We all have our have its morning routine newspapers we read -- free brands that we like to buy.
But my next guest says that some companies are starting your every move and can actually predict what you're going to do or by next.
He also says -- certain habits can make a profound difference in your life or business joining me now is the author of the power happen.
Why we do what we do in life in business Charles do -- Charles.
Your boy I'll thank you so much is very -- -- if you know -- it -- it's it's it's.
The psychology of it's on why we do think in all of us have happens -- -- has to have but you don't even realize you have happen.
That's exactly right in fact there was a study done a couple years ago that found that 45%.
Of the are really decisions their habits but but you're totally unaware of the -- that somehow that makes it easier for us to be able to function I think -- -- I don't have to stop and think about every move that we make that's exactly right that's -- that's why habits emerge is because.
That's a way for our brain to powered down and let us think about.
Dark kids' day here in the meeting we have coming up when we're back in the -- of the driveway yeah.
You wonder right below one time might I had some friends visiting over the house I got in the car in the morning -- -- goes up and start to back up by almost hit her car.
Probably never car like right way to go to -- -- -- -- you just pull out of your garage it's it's amazing how how powerful is.
And actually the reason why we've actually learned in the last decade because of the neurology -- habit formation we.
This is come out of neurology -- in about the last ten years that every have a has the same structure a Q.
A routine in -- reward in most if and when we think what habits we think about that behavior that routine.
But the Q in the reward are really really important that's why they have it unfolds -- Wesley and that's you change happen to our taking control the -- reward.
We're going to get into coming up later in this hour Google -- their policy about privacy and things like that but long before on line.
They've been studying does an R&R buying -- so Google has enough and on things and in your book.
What was fascinating was was at the marketing people the story -- target about the marketing people went to this.
Rule that companies have a bunch of math wizards and said can you find out if they woman.
Is pregnant that's exactly right and in fact they were able to do -- so well that in one case at least.
They knew that -- young -- teenager was pregnant before her father did based on what she was buying within target stores.
Yeah and you in the book you talk about the father.
Complaints in why you sending my daughter all these ads for babies -- -- and then later on had to apologize when he found his daughter was bright exactly how to -- and in the understand what they figured out was women that are pregnant.
Buy certain products that's exactly right in and -- -- and predictable ways so.
Room with a woman who's pregnant we'll all of a sudden start buying we know unscented lotion.
And then certain vitamins and then they'll start buying all types of new cotton balls and lots and lots of wash -- And target and other retailers -- every major retailer does this.
The study are shopping habits and they consider them so precisely they'll be able to say not only is this woman.
85% likely -- -- she's pregnant we can predict her due -- within a two week window.
They know more than the doctor they did -- for big that they're so bad but the people that are doing this I mean who wore them do all companies ham.
These these groups of math wizards that are trying to figure -- some sort of mathematical pattern every major company they wanna stay major -- to department doing this it's usually called predictive analytics.
Right they're looking at your shopping habits try and predict.
What you want before you even know that you want them.
And because of this explosion in our understanding of the neurology now have its work they can be very very effective that.
And it's not just changing habits for shoppers can also change employees have threat there's a story in the book about -- -- -- at Alcoa.
Before he became Treasury Secretary.
Totally revamping the entire company -- targeting worker safety habits that set off this chain reaction that made the company more profitable.
More and better stock performer and also made it one of the -- companies in the nation was he doing it for safety -- which he doing it because of the effect it would make it more profitable he was doing it for safety but he also knew that it was what's called keystone happen to some habits have more influence or power than others.
They set off this chain reaction -- -- new.
That if he could change worker safety happens that it would transform the entire organization that's exactly what happens alright is that it is business of haven't.
First of all I'm one of those I don't care -- that by the time you know you were born from that point on your privacy was shot -- the -- -- knows everything about you anyway.
But let you talk about the fact that Biden.
Haven't -- if you can change some habits.
He can really help you in Europe in your life and injured and in business that's exactly right now -- so what are wife to do well.
We know that at all companies have these -- right mean if if someone came into you and they asked -- how -- -- succeed inside this firm.
You would give them a lot of advice that isn't necessarily in contained in the employee handbook impact it might be types of tips that you can't even write down.
Rules about how to get through the day.
Those are organizational habits and -- you diagnosed as organizational habits you figure out how company actually works.
Companies that do that.
Design their habits well our company to succeed Jack Welch is talked about this pollen you most talked about this.
Numerous leaders who need these big companies have talked about how important is to get the habits right I don't know how to -- -- -- -- know what the company have a -- Well.
If you think about it.
It's the type of thing that.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Nobody writes down that rule but that's a habit do you respond to emails right away do you wait -- do you respond formally to emails do you -- back notes.
These are all things have become habitual in the shape the culture of an organization and good leaders know that culture is the most important part of a company.
So they concentrate on shaping the right habits to -- the right culture.
-- -- -- -- -- -- -- -- -- -- Of this is emerging gonna think I'm Fred if they did prove they're not a great merchant ya gonna there with what what they know about us.
They know everything they know how old you are -- they know your gender they know what magazines you read they knew where you live and probably can estimate how much money you make.
So you're not gonna get any coupons for for -- now on the hand.
If you have a 28 year old daughter if she's.
It's -- -- talk.
They're getting now keep and I -- -- and the job we have a home.
Charles thank you they assassinated I love -- love the book I really appreciated you.
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