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Doug Simon says results from a new study show Corporate America is taking notice of OWS.
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This I thought was a really interesting stat will Occupy Wall Street influence the 2012 presidential campaigns in US -- percent said yes.
You whine because people are buying this 1% nonsense well.
I think put that comes from is that there was a vacuum if you remember back in 2010.
What was the opposite of the Tea Party that -- media would try and cover it was Jon Stewart and Stephen compared demonstration.
So there was nothing there occupy popped up and because of that it was a convenient opportunity to fill the gap.
That's why there's been so much reporting 2011 it was 161000.
Stories of the week on broadcast and cable.
About that Occupy Movement and that's fallen some this year to 9000 still huge number and that's what's -- such a powerful influence and communicate.
Executive pay is on a list of things that they're focusing on and they're changing what does that mean does that mean they're not gonna.
-- -- I think it's an across the board people will still get -- of course but what they'll have to look at is these policies that are perceived to so far out of whack of -- -- Because remember your employees are also in the equation and I think -- people get frustrated is an executive doesn't bad job gets forced out and then there's a huge amount of money.
That's troubling and pay my performance kind of thing is going to be more than norm I think that is what I mean I think that makes more sense to rate.
What what about the notion that people are afraid their company is going to be targeted or could be targeted are they now doing things to sort of prevent that they are.
And that's when -- think that we're involved in the communications plans that we're helping our clients do in the corporate social responsibility space -- getting about 35 to 50% more positive.
Media corporations also -- social media benefit.
And that's he get to getting your employees involved IBM's an example -- their hundredth anniversary.
For their employees to participate in the CSR program it has to be related something we do -- IBM with T wanna help the hungry.
If you're on T it's not making food for people it's helping them with their -- needs -- an organization that feeds the hungry they're creating this link that.
You area that you've created quite a little -- for yourself in this what are you doing before Occupy Wall Street.
Well I read my own business for 25 years and a lot of what we do is advise companies its key marketing is what we call it it's really trying to.
And a -- marketing yes you are getting it's about creating content.
That will allow organizations journalists in the past individuals opt in because it's good enough and is value -- -- PR and marketing -- you've got it and that's it is about it's got content creation that you can distribute to the key publics are trying to reach.
To change behaviors and a positive way it is all about the -- Perception these days business perception is so important as we all know and.
You know.
It doesn't matter the income gap could be narrowing.
That's why I say it's that perceived opportunity gap that's the problem that you've got to address by creating content getting out there and sharing that -- key audiences really interest in how it actually had -- more impact I think than people anticipated.
