You're watching...
White Castle COO Lisa Ingram on calorie counts on menus and testing beer and wine at the company’s Lafayette, Indiana location.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Turns out does menu calorie -- they don't really count as a new study did -- people just get confused by the information and just he'd like picks.
And they aren't helping people lead any healthier than as a result more and more cities are requiring fancy restaurants -- -- -- just the same.
So what at Sassoon royalty -- them and I do meanwhile -- because white castle's chief operating officer of millions of England joins me now.
She by the -- -- great granddaughter of the founder that's storied franchise.
And -- -- -- and citi's ago I don't buy the sector reading any of the food.
-- what's gone on.
Hi Jeff -- a fit I've I've eaten it for the past three days optional absolutely this week to have your about a -- sort of a doctor and Mike Castle of the principal so.
Yeah I think some of our team members -- -- -- -- arraf south Plainfield New Jersey -- so we think that's exactly brand name very good teach today.
I don't hardly Sorenson -- tough questions for you got all the build on that side I'm.
Yeah I I'm not surprised -- -- this study at all apple.
That you use you you put this in these -- police who grew up there and accounts and everything else you guys don't all this cost.
No difference nothing it is Don stilts but he negative.
Well I think that you know consumers want to eat what they wanna eat and they wanna have proper information to make those choices and we have been providing that information.
In brochures online first since 1995 and we want to continue to provide that information for customers so they can make choices that are best for them.
But but -- you'll -- -- branching out this whole idea of offering wine is it just winery branching out to -- well on Sundance themselves.
We have beer and wine in one location in Lafayette Indiana.
How we are testing a concept called blaze it's another menu that we have developed.
And so we are testing blaze and white castles and beer and -- altogether and one location Lafayette Indiana.
Sorry but a lot of folks will be taking advantage of this is pretty late.
And now you're giving them liquor and -- Not matter if somebody is not a bad candidates -- -- But that could be problematic right.
Well the the alcohol -- -- the same hours of -- serve which is eleven to eleven.
Men -- you have to come in before 11 PM to be able to get.
Some airline with your barbecue or with joint capsule -- but if I get and -- and -- science.
And I are a lot of wine -- beer and owner and I could sit down when -- beautifully.
Clean immaculate.
Restaurant tables I didn't just -- on the rest of the night and.
Well we have RT members that have been trained by come all the requirements of this state of Indiana.
On how to serve appropriately.
Mocked yeah I -- to on bigger than them.
-- -- Well it you know after 11 o'clock you can order any more herself but I.
Still sit at my table in the drinking and you still could -- your table and enjoy.
-- -- wine or year or year soft drink and as many white castles or -- you would like.
Well as it builds an appetite -- -- -- was that the strategy you are what.
What you know it the branded brands not -- -- that we wanted to try in terms of listen to our customers and looking at what kind of food today want to eat at white castle what products can we add to our white -- -- what other products like they wanna try.
I'm on a different -- so we really listen to our customers when we're looking -- product development in trying to make sure that we're offering really really unique products that are very.
Tasty -- like about what you guys that was and I'm not -- -- smoke here if you don't constant change your menu every other day.
It is a lot of the Staples are what they were when when I was -- -- general and I had another you don't.
I mean eulogize its every go to certain days and -- -- you don't just turn everything upside down because of the do not.
You know -- yes absolutely well mean our brand has been built for -- years around a two by two.
Inch hamburger and we have a lot of customers that really love that hamburger so they're very happy.
That we change other stuff but we don't mess with via the original slider and and we're very happy about that -- that customers continue to come to us for that.
Some time as the basic staple isn't Lisa thank you very much and you are part of dynasty that's world to have a Queen Elizabeth celebrates sixty years what do you do you're -- -- hat alright leasing very -- in Columbus, Ohio white castle.
Or -- don't forget.
