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Hearsay Social’s Clara Shih on how businesses can best utilize their Facebook pages.
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Welcome making a big announcement today about the way businesses will be able to use its web -- businesses.
Want in on FaceBook brand that pages will now be using that new timeline feature.
-- -- is the CEO of hearsay social -- a company that helps businesses maximize their social media experience she is also the author of the FaceBook Ara.
And she sits on the board of Starbucks you just came from this event because you're partnering with FaceBook and all of this how was it attended what was it like there.
Other were at least a thousand people in many more tuned in through the web -- lot of excitement around FaceBook.
-- -- of their S1 filing a few weeks ago just an incredible momentum for brand marketers -- people people who were there what did they think they can glean from the -- feature which allows you to put all your history -- all your pictures looked incredible because -- timeline and -- for personal profiles just a few months ago and the richness in terms of storytelling.
And being looked being able to establish emotional connection between brands and their customers I think everyone was really excited.
Now -- our viewers out there and are you getting a crash course is in the best way to use FaceBook a lot of people even if they use it personally.
As businesses they're they're afraid -- they don't know exactly what to do.
What some quick advice you can give them.
I think the first episode I understand that timeline will be rolled out across all business pages over the next thirty days to step -- is for marketers to turn on timeline for their own personal profiles.
Understand how the cover -- that will help them to it to develop one for the business exactly so want to know how to use it for themselves.
Then they can tell authentic stories for their brand for their business given example of who's doing really well and how they're doing.
-- I'm biased I think Starbucks is doing a fantastic job in fact they showcase it as one of the prime examples on stage today.
And it's it's because it.
It goes back to that the brits in the history inherited at Starbucks back when they started and and shows that -- -- the customer of north and how that's evolved over time -- They're lucky because they get you an aborted you wrote the book about FaceBook this is this book is all about how to use -- but what happens.
If you're not lucky enough to have a FaceBook expert on -- board.
Well you know we've even seen very small businesses individual proprietor some use -- as a way.
Through their friends and networks to grow from there and spread the word through word of mouth.
But their mistakes that certain companies make first mistake is not jumping on FaceBook to it to reach all of the potential customers but what are the three mistakes.
The people should try to avoid making businesses on this FaceBook page -- that's -- Great question I think one is -- jumping on base that they not doing anything means -- is all about engagement all about the contents.
And the news and -- thought leadership that you can share to you can't just throw up a page and then walk away update update that's right.
I did say that the second pitfall is too.
To talk too much and the talk -- people mean FaceBook social media it's not like.
TV broadcast you people expect to be willing to -- dialogue they -- -- have a two way dialogue well.
-- one of the the provisions of you being on the show today is that you're gonna look at our new FaceBook page for after the bell and help us.
Develop -- so that we can have that I'll put it up and on abort a I guess there's not much you can tell old cars.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- There does -- the start though once you have something like this where do you go from here I think that the great use case of the new timeline for -- -- -- from there you -- the most exciting stories.
On to the top of the time line.
And interesting thing about pinning is that it it does showcase it but actually after seven days.
The -- go away and so -- that is really encouraging brand marketers.
Whether it's you or whether it's start back to keep the -- -- and -- we want friends how do we get more friends and by the way it's FaceBook dot com slash after the bell.
Press the like but have.
Well I think the third.
Pitfall that you're asking about is is not having enough that -- friends or fans engaged in the Whitney you do that is really -- the community about them.
And provide valuable information advice special access that they wouldn't be able to get elsewhere -- stuff.
The book is called the FaceBook -- by the way the publishers wanted to call it something else.
That's right back in the -- we -- a debate originally.
They wanted to be called MySpace Ferris I'm really glad that it took -- hot hot hot congratulations.
And saying look you very much thanks -- Shia are when.
