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Jeremy Lin Not Just an Endorsement Deal

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    United Entertainment Group CEO Jarrod Moses weighs in on Jeremy Lin's trademark and name.

  • Duration 3:05
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-- Want to turn our attention to something that is clearly not a tragedy in fact it's bringing -- model a lot of faces including those of business people.

Big business is looking to cash in on Jeremy -- Cinderella story joining us now is marketing guru Jerry Moses CEO and founder of united entertainment group you EG and -- -- welcome.

Think all right we call in the Cinderella story but you know sometimes Cinderella.

I was about six cases of fraud but that's the wrong story does it sometimes it's the wrong slipper the liability gives you analogy -- Nike big -- deal perhaps not.

But could they be wasting their money what if he flames.

Got.

All the good news -- he has plenty of money to waste so about copyright and it's a good bet to make.

But the same time if you -- to a deal with Jeremy -- at this point is I would I would circle him with a story.

As opposed to just an endorsement -- so that we can talk about more about him as a human being in a success story than just the outcome of the season.

Is that the danger with Jeremy when I -- Nike actually signed him before he was today's Jeremy land so so kudos -- -- -- that.

But we are so eager to fall in love with a sports celebrity we can admire.

Is that almost side danger for these companies which want to build a brand around somebody because we try to make them more than they might be.

The ability to huge risk and I think that what Nike does most most companies it -- that magnitude does is they.

They have their -- list stars to promote and treat their brand story around than have their merchants start store customers as well they look at journal in a couple years ago.

And replace a small wager on another increasing their -- another doubling down so to speak so it's dangerous but the same time it's a hedged risk.

And do we that the fans love.

You know players like Jeremy Lynne because look the guy was cut by two teams before the next -- -- easy is it that part of the story or is it that just -- people for basketball over other sports what's going on.

I think you'll love the Cinderella story you'll love the other dog dog story and I think that -- and this fits perfectly into the place of the characteristic of if you try really really hard and dedicate yourself to something you can achieve great results and it's a store prepare to tell our kids for teachers to -- their students and for Q1 business even to tell there there -- their colleagues.

There's another story a woman in China who actually bought he's trademark she -- Jeremy lived for 700 bucks roughly for what would you advise mr.

-- in this case how much is -- gonna have standing up to buyback yes yes around that with a lot of lawyers -- get the -- -- back within 24 hours -- sure I don't know the Chinese -- actually favors the person who files first over our law which says you -- have intent to use and actually be using.

Real idea but I wonder if that's been applied to where German -- trademarks gonna be used if you're gonna be using in the states of one of little playing the -- supposed to.

Being utilized overseas.

-- well -- one point three billion potential customers in China China 310 million potential customers here right.

Which a lot I that I think a lot of companies now we talk about -- and his trademark and his name.

I think the safe bet especially -- in China because of the fact that he's already a folklore hero there does he get paid every time I sailor insanity not yet but not Jeff okay -- -- saying insanity is often as you can before we have to pay more than teacher that's another case not now I'm an arrangement for.

Perform alright terror Jarrod Moses thank you very much today.

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