App Allows Smartphone Channel Surfing

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Well dropped the remote pick up your Smartphone.

My next guest company has -- an -- that could help what you.

More control of your hotel rooms -- all -- is in the power of your phone.

Joining me now for this makes.

Scott Peterson the CEO of -- and thank you for -- On the -- so you've got this apple basically that a lot citizen millions of its arms across the country all the major chains yet deals with.

Or but why the -- I -- -- -- big demand for people to not -- -- -- not control the room.

Well you're right thanks for having me.

-- appreciate the -- to talk about lodgenet a -- we serve -- -- 8000 hotel rooms throughout the United States Canada Mexico.

-- about one point six million hotel rooms the big new fact it's -- developed over the last a couple years.

Is that we're all becoming more more tied to our mobile devices whether it's an iPhone and android phone -- the iPad.

And what we're trying to do is address.

The traveler and meet their needs regardless of what screen they're looking at.

-- and the app brings now we into the into the equation that mobile device.

OK let me just give -- things I -- that thing a -- companies that Mark Cuban actually upped his investment.

In your company in the fall 2011 addled more than two million dollars in his investments -- he's betting.

That your stock the company itself is actually gonna move forward how many do about it now but -- apps really gonna do it I'm sure you agree but.

Is it more it do you decide more deals more -- -- news expand health care side your business how you grow the company now.

There will be about several growth opportunities in front of us and -- we've made extreme progress in move the company forward.

Basically we we -- Bring it under what we call before screen strategy so historical we focus on the television in the room right and provided the best entertainment on the best screen possible.

Now -- -- we as we move forward we're looking to address not only the television so we're un -- ourselves from the television we're also well moving beyond just -- room.

So on one hand until -- movie the high definition only about 20% -- rooms have our full high -- platforms today.

So we have that 80% opportunity directly in front of us and those systems are generating 60% greater revenue per room than our traditional and -- properties.

And then you bring in the mobile that the key fact for the mobile is not just -- using the device to turn the television on or off or discover content.

But it's also -- and hotels.

To take -- the power -- in Iraq the platform.

Whether they're addressing the gas through the television -- on the mobile device.

To tell us more about -- hotels what services they have.

Of course we're also looking to that and also give travelers more information -- what's happening in the neighborhood where in the city in order -- missing some incremental revenues come from that also.

Scott Peterson -- and its CEO Scott -- you for being with us this Friday.

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App Allows Smartphone Channel Surfing

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