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Apple Sitting on $100B: Where Should it Spend the Cash?

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    RackSpace.com's Robert Scoble on the $100 billion Apple is sitting on, and what it should invest in.

  • Duration 4:30
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Again combined to wanted to company from San Francisco Robert -- -- rackspace dot com so Robert apple the album under what do you think about double.

I I could pick a better place that the payment I think that you called -- man.

Clearly they let it in fact that all the car companies are competing on the dashboard on the on the gadgets that they're putting in these cards.

And apple would.

-- it would do great at that when they made they really well but a hundred billion dollars after awhile you get a little shy about this even management in this that this shareholder meetings -- idea.

Let's you know let's look at -- and -- where to hit the planet you gotta do something with this cash.

Yeah -- in.

Dividend.

Given back to the shareholders or -- -- -- like I'm path you know really you think there will be a different from them.

Now to talk about Canada they would never prove that that happened but you know we can dream.

-- enjoying what you know what let's think about history -- this think about technology history.

In all the moves that work -- you know listen so -- could've bought apple -- its infancy and you know a company that was riding -- like a Microsoft or or an -- he could have made purchases so that it wouldn't be looking you know in a position that it's in so.

If they're rolling thinking far ahead is our there's something I mean let's rackspace -- -- hot space there what apple -- a big cloud computing.

That would be great that they and we're only worth about seven billion -- you'd still have ninety -- -- laughed.

At.

So we're just like can talk about that you know where would you put a hundred billion dollars -- -- Now that would be and things tonight I think -- -- sandbagging at some investors it is making absolutely nothing off their mobile clients and you know there's.

At least few hundred million dollars in mobile advertising on just the iPhone yeah although there will be a lot of howling -- So apple links infancy benefited right from venture capital and any mention -- but that's an inch of the -- of so established right sell.

We're kind of in new sort of burgeoning technology companies that -- apple could could support -- and benefit from a down the -- Well they they get spot top last night which is AS search engine perhaps iPad and on that.

They're gonna integrate that into making it so that you can find out better because right now.

It's it's a disaster really you know you don't think about this but -- I have like three 300 apps on my phone and I can't even.

Figure out remember what I have on python and adding new ones really -- not that easy.

-- can really make some improvements and that there could you imagine that's -- -- -- -- 500 TV channels and then you go to 300 -- in the fall -- and it looks in the Democrat wants a question because maybe they go by the Democratic Party well -- the democratic party's considerably cheaper than anything else.

We've been discussing.

But Robert to drill down.

Most likely result my mind is a dividend.

What is the likelihood of that and what is the implications.

For the company if that happens.

I think it's likely I was at Microsoft when they decide to do add a dividend and I think it's very likely that that.

That seems to be the best thing to do it all this -- Because it's like we're joking around what do you spend it on you can't run it if you spend it to aggressively at the DOJ expert going on on our.

Some -- does there's anticompetitive.

-- you know.

You just can't buy anything interesting -- much money.

Before I let you go Robert the last hour we spoken Clayton Morris he about the PC the PC as we know being in trouble and ultimately may -- being a dinosaur.

He had some mixed feelings on -- but I'm thinking that's dead the next typewriter what do you think.

I I absolutely agree -- top I've talked with executive -- General Electric.

At Comcast and now Honeywell and they're telling me that I pads are making deep inroads into enterprises.

This is shocking and when I worked at Microsoft that you told me in five years that enterprises would.

See non windows devices being so widely spread.

I won't I wouldn't have believed it apple.

Apple really is in the middle of of a flip and -- you take it trying to it right.

Do you Tim could tell the numbers that in 2007 they had a billion dollars -- sales are now they have twenty billion anything that we have even scratched the surface about.

Their problem is going to be able to be that supply chain they keep up with the demand for their product.

There may be Microsoft to be the company thinking about making some acquisitions -- we appreciate it thanks a lot.

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