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Young Guns: The "Jaws" of the Music Industry?

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    Music startup Grooveshark has over 35 million users and a lot of critics –but just like sharks, it says they have to keep moving in order to survive

  • Duration 5:18
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You can see it in each one of that they love music and they shouldn't.

There -- some of the people behind.

The very popular.

And very controversial music startup roots -- and the lead singer is one of the lead times.

This company and nothing in five short years mean his name is standing Tarantino.

And along with co-founder Josh Greenberg.

He's created an online music service that -- -- around a 155.

Million songs a month.

-- -- -- -- on demand streaming service the easiest analogy -- that we do for audio YouTube does for video artists and labels and all sorts people who make music upload their content hunters are.

And we provide a platform where anyone in the world can easily.

Find -- share that -- Unlike Internet radio station pandora you can pick which Saudi -- to listen to on group shark.

And you don't have to download anything like you do on the music streaming service Spotify.

So what -- this are getting return from the audience.

They say valuable data show people.

-- certain knows what ever really is listings -- and what's trending well.

And believes that information.

Could be very significant to the music industry by allowing record labels to be more discerning.

About who they sign mean right now you have one artists on major -- -- one artist that is gets to decide it that the size of Katy Perry.

Every year and you know -- a hundred that are loss leaders.

And so our whole goal is to be able to it to look at these guys and partner with the perspective saying instead of one -- three year breakeven and then -- hundred are failing.

How do we change that.

Tarantino whose 25.

And Greenberg and only 24.

-- as freshman at the University of Florida and while they say their headquarters in Gainsville.

Gives them unlimited access to the 70000.

Plus students in this college town.

They themselves dropped out.

-- indefinitely without so yes we actually we're managing to you -- -- -- college at the same time for quite awhile but.

On the the point for me that I realized -- -- stepped back from things other factors are in my life was when we sort of taken a little bit of friends and -- money.

And we realize that at this point we have -- twelve people on the team on we had outside investors that we're kind of betting on -- to be successful.

And you know I realized it wasn't just us kind of risking our -- time analysis I -- we we were actually -- something real.

And today the company is very -- With a -- start -- mentality.

Narrow over a hundred employees -- group start headquarters serving 35 million people but at noon on Friday you wouldn't know that.

Our scheduling is that if you're if you're forced to come in at 7 AM and -- just -- in in.

Like days -- not going to be effective rate so.

So for us we look at things is how do we keep people motivated and happy so that there really motivated -- that they need to do and do well.

And as the day progressed more and more people kept popping up.

And admittedly they all did look pretty excited to be there.

The co founders should be around our opposite.

Which keeps expanding as groups -- continues its fast rise so fired -- shark has kept most of its numbers private.

And you know agreement say that there have been investment.

Somewhere in the low seven figures and that revenue is coming in.

They won't say how much it's.

Are you guys making it yet we are.

You have been for a year -- -- this I don't know I can't disclose that it's.

It's been negative -- -- because we haven't and reason in mind but it's made of stronger.

And if there's one thing to start up has it's the strength of its conviction.

While -- -- works with hundreds of labels it's being sued by some of the biggest names in the music business still Tarantino Angry -- say.

They're misunderstood.

And they want to work with the labels not against them.

We have to show that -- we're not out to be like Napster and Lime Wire Elvis -- services and we're really trying to build value for artist -- value for labels.

On the at the end of the day it does come down to -- that we're about increasing their profits and helping them generate revenue and cut costs.

They say they've paid large sums to content owners already and will continue to -- -- they also say they want to remind people that there about the music.

And it's kinda helped redefine the way the music.

World where I think we're looking at becoming the platform -- artists develop.

And you know as we get from 35 million users to fifty to a 1020300.

To 500.

You know that power only amplifies as as we get -- I.

Am really looking at.

How do we partner with industry -- really.

Uniqueness industry a better place.

According Gainsville Florida.

I'm Christina start.