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CKE Restaurants CEO Andy Puzder on Sports Illustrated cover model Kate Upton’s new commercial for Carl’s Jr. and Hardee’s.
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Carl's junior delicious.
And the -- -- pretty good to.
Because the best -- our house that what did you Indian bonds is now back to kick a little -- line I mean.
See you know any -- this -- a brilliant marketer.
Signing up -- -- Jason -- opt in to do for his burgers what she's done for sports Illustrated's swimsuit.
Sales.
Get ongoing get folks talking and get.
Books he's with -- -- anyone question Paris who.
Had a -- religion again did you get her.
It art I gotta I -- don't give a lot of credit to our ad agency in RE VP of marketing Brad -- 72 and sunny they did a spectacular job.
Coming up with her 56 weeks ago before any of -- knew that she was going to be the sensation she turned out to be -- They did a great job and sometimes it's better to be lucky than good and I think we were really lucky on this -- By the way and if anything good happens in my -- career I -- look at editing slightly bad happens -- I system all the blame system.
What about -- your career.
But in all -- is an -- I'm curious.
Apparently all a lot of her friends that interview not too long and it's it's he was gaining weight.
On the it is entity just you know these days model supermodels gaining weight is mean they've they've got a 200 pounds.
But but the.
What you consider in the head and we actually that the night they filled -- -- woods doing an interview with view from port on the Florida primary so I didn't get to go but you can see her.
In the -- what little I don't know -- -- -- to get away anyway anyway.
They're filming an -- with the hottest model in the world today and view instead -- To talk to me on a crucial primary night.
Well you know I got I had to be their permit that was one of those nights or he was gonna win and I wanted to be there with him when he did.
-- tangential benefits unfortunately is going to be the same -- yeah understood.
So you're not responsible for for her on a -- casting out for a while and -- -- that not -- having nothing to do with the no I I mean she looks great I mean she does your right absolutely absolutely I don't know why their friends -- -- I think I think it's because -- -- -- burgers.
I'm because a lot of people gotta look at this and we've scrutinize these commercials friend by frank a lot of them are no look at this and wonder.
There's no way.
C or Paris Hilton are regularly donning on these murders they have -- 101000 calories -- burgers.
If you was -- they're not quite that many but they're quite a few cares if you take a look at it there's a B roll -- online -- our website for Carl's or -- yeah we've looked at.
You know looking in Hershey doesn't look like a woman who would like to Vietnam -- -- -- Yeah are pretty much what -- does -- says I would believe as well off.
Any -- who else now I mean obviously the cell flights on supermodels super actresses.
The could be -- lied to mean who's -- Well you know it's really hard to find people we we trying -- sort of were right or on the costs.
Because you were we want to make we want to make fast -- a fun place to go we want to make -- parties have fun place to go.
Make it culturally relevant.
And if we did with parents we did -- with Kim we did it with.
Which -- -- of just before.
They become out in almost over publicized.
Were able to get them and it's an area so we're worked worked constantly on the look.
For these people -- so far so good we've been very large.
So there -- candy thank you very much greater marketing -- buster.
Which takes me back to this.
