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Sony Playstation CEO on the PS Vita
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Sony Playstation CEO Jack Tretton on the company’s latest mobile device.
- Duration 4:03
- Date Feb 22, 2012
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Sony Playstation CEO Jack Tretton on the company’s latest mobile device.
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Punching its PS of need to console today hand held three B gamer.
Netflix will actually stream TV and movies on this new device that's.
-- and sore but will consumers want to use this new console -- Smartphones for their tablets Jack Trenton is president and CEO of Sony PlayStation.
And he joins us now great to see if anything having that you've got it in your hands affect you walked in with it in your pocket I didn't even notice -- -- there.
Show us a little bit about how it works and what's different about all of this is the ultimate portable device for gamers on notice as soon as you hold it -- hands the controls dual analog sticks for the first time.
Front and back touch.
We've -- the I dissuade them immediately so really as much -- that camera there area and you'll see.
Graphic quality that's equal to any console on the market today so this is the must have device could.
To -- -- there David that everybody's asking because you guys are putting a lot in marketing behind it you guys to keep on the shock has its pretty darn cool.
Up how could convince people that they need this along with their Smartphone a lot of people are gaining on their Smart -- and their tablet that's already in their -- -- their backpack.
Adding this.
Well the core gamer puts gaming somewhere just below food and shelter -- -- your core gamer you've got to have a device like the -- And if -- casual gamer and there's a billion of them now thanks to Smartphones and tablets.
You find yourself migrating up the food chain because you don't have the depth to game play in the graphic Fidelity.
And the control that you haven't something like -- PS -- so.
We find that those devices are really additive and are creating new gamers every day.
That are ultimately target consumers -- -- -- -- device like -- -- contents is key not only for gaming but obviously for a lot of streaming networks tell us about some of those deals that you're working on right now that's a key multimedia when we entered -- market and portable and 2005 was kind of.
A real addition now it's kind of the price eventually but -- but dedicated apps for Skype FaceBook.
Foursquare.
You've got Netflix streaming to it of course we have lower console applications and you'll be -- -- Go seamlessly between the PS3 in the -- and really have -- with you everywhere you go users really use that device in order to look at movies absolutely.
I mean it's it's a wonderful five until -- -- in the graphics are incredible and for the gamer who doesn't have that much time in the home like me.
-- -- MLB -- show it's a 162 game season.
I leave ten games into it when I get and that again on the road and I pick up this season on my feet -- return home and -- there whatever games sold.
Prices to forty Nazi David -- may hold assault and disorderly and Imelda Y five to 493.
GY fight to 99.
Nintendo DS three already had to lower their prices and it's it's really fallen flat argue.
Prepared to lower prices I know what's your day of the -- -- -- -- -- -- so negative and pessimistic but looking at that kind of roll out scene with they have to deal with.
He prepared for having to chop the price.
Software drives hardware and consumers devalue their 26 great games available on day one there's a hundred in development.
And at the end of the day you have a choice between a low end.
Gaming system that doesn't have the game library -- paying.
-- what can be seen as somewhat of a premium he got to remember lose -- investing in this for the next five that you years this is in 249 dollars.
For entertainment on February 22 this'll be -- the art technology five to eight years from now so.
When he amortize it against the cost of the movie ticket or.
A gallon of gas it's not such -- -- and we gonna have a would that we put on -- a 360.
Degrees totally submerged and stuff well I.
You'll get immersed in this pretty quickly you'll find yourself -- -- -- -- what's your favorite game lot of -- chart it is clearly the the runaway -- 65% of consumers.
That are buying this year walking out the door with a uncharted so that's really -- -- -- came of -- so many great games come down the road.
From all the major publishers we just want what's Netflix on it.
Jack Trenton and France as just wanna I wanna watch MLB I'm going to be watching baseball my -- -- -- affecting -- about it.