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Annika Sorenstam on Her Transition From Golfer to Entrepreneur
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Pro golfer Annika Sorenstam on the success of the Annika Foundation and her golf academy.
- Duration 4:46
- Date Feb 20, 2012
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Pro golfer Annika Sorenstam on the success of the Annika Foundation and her golf academy.
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My next guest is regarded as the greatest woman golfer of all time.
She's won countless awards including ten major championships in her career as -- on that it with the PGA.
Including the 2006 US women's open today this mom of two focuses -- time on -- golf academy her line of high in ladies' golf apparel.
And -- foundation joining me now.
Personal hero Annika Sorenstam.
Break have -- back on the show.
You know I I got you back and I wish my game had improved in the time since -- talk -- -- that's been nearly a year it's not put up.
But I wanna ask you about -- change -- you've gone through so many changes in the last few years turned into a business woman.
Tell -- -- you got there and what your priorities are now.
Well first off thank you very much for having me back you know assistance -- -- the -- Three years ago you know I have some out of passes tonight that I wanna pursue and you mentioned some of them.
I think bottom line is I've taken my work at stake my focus and my motivation into other area as some and you mentioned academy and golf course is down earned.
My foundation and clothing.
-- just again I just decent things that I enjoyed doing him on a really focus and do a good job -- and share that passion that I have.
Our -- about your foundation and get a big event coming up tell us about that.
I do our biggest fundraising event is coming up in May its accidentally in a -- weekend so I know -- big offer our love to have you know what happens it.
Back in San Destin Florida had good time a year ago there's a beautiful place Abbott yet we're -- some money for my foundation we really -- -- -- -- to be healthy and live an active healthy life stop.
How we have some celebrities we have a concert component -- -- there's traffic coming -- playing.
So it's going to be a top notch events the great food in low lying on the side gas so I'm really looking forward to -- we have some great some of this sign up are ready.
And that it's gonna be a great -- so please join us.
That sounds fantastic.
-- Listen that we -- a little bit about the academy effort to talk about this before but I found at that now you take -- your prose on the road to help people tell us about that.
We do I -- that they had -- -- -- fared better -- -- reunion resort but in the summer gets a look hot and Bernard -- so we take our team on the road.
I we actually go to Switzerland of -- the summer Lake Tahoe is a favorite spot of hours that -- opinion on the West Coast and we do a lot of corporate outings it's been fun again -- with me -- my personal coaches that helped me.
-- -- -- So we try to go people wanna you know they want to learn and play -- played -- game on their home cloud or in an area where their company is so it's worth that bailout that way.
You're reaching -- a lot of different ways and now you have sort of -- CFO program for professional athletes tell really -- trying to accomplish with this.
Five cents caught on an F financial group and it's really we only have a handful of clients it's kind of the -- GAAP financials support system.
We do the basics that would -- professional you know athlete tonight I'm sick and speak from being offered you know this it's a lot of work to do a lot of different states and countries to filing in and you know you need that peace of mind where somebody's in -- seeing in -- -- He getting derided by -- and so forth and you know it's not something I do -- a daily basis that I was a first clients and and I said you know what we have a great system there what do we share with other athletes that want to try the same.
-- really have somebody you know they can trust to work went.
While that means a lot.
We're -- that about a broader golf industry question.
The industry over bill.
In the past few years are really too many courses out there for the players -- there's a lot of conversation I wonder how you come down on -- -- -- the rules should be changed to encourage younger players to encourage women to get out there -- like lots -- conversation about whether golf should change to expand its appeal.
Do you agree.
I do agree 100% and I think it's a sense it's an important discussion everybody should have involving -- -- off I mean we deal with it every -- really.
We want to -- to grow and what we're seeing is the other way around people are not playing the game and -- anymore for a lot of reasons one is.
Takes so long now one is to -- -- you know too expensive than it's no access to not courses and I think what we can really make a difference is what you mentioned kids.
I think in the game on the office is incredible learning lesson from life and then get the women involved -- -- families and modest negative family sports so.
-- a lot of ideas on the table that people suggest as far as speeding up the game.
I doing more things that the country clubs opening not clubs and not just be so private I think a lot of things we can do but you're right we have to think out of the box and make a change.
Well and -- thanks for coming on tonight congratulation on your Bob Jones a -- that's a very big deal great recognition inside the industry.
And I hope to see in Florida -- thanks for the -- shop.
Thank you very much hope to see you soon.