You're watching...
IBM Director of Digital Marketing Analytics John Squire breaks down the latest consumer buying trends.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Past year.
Macy's also looking -- this it's fast growing online business in fact online sales across the retail industry.
Have been growing with more people shopping on their mobile devices IBM is a digital marketing -- analytics unit which monitors these trends and John -- is the director -- have joined us now with his latest findings John welcome back to the shout.
Think elect the first things first coming more about he had -- -- compiled and specifically how you monitor what devices people are making their purchases on or the trends in if they're going to the brick and mortar store -- punching it up on the mobile phone or just using the desktop.
Sure we have a couple different ways and IBM that we're looking at.
How consumers are buying one of those is the IV and benchmark which looks -- crossed over 500.
Online businesses.
Which is more than 30% of all the on line business in the US to see how consumers are using mobile devices like tablets.
Iphones or android devices along with the other.
Large screens whether that's television in an Xbox or their laptop or other.
Or their desktop so what's the fastest growing method of shopping right now.
Well right now it's definitely mobile and what we sigh and I just as one example -- of the Valentine's Day weekend was that.
Mobile was up to nearly 14% of all shopping online and sales meaning folks that are buying things.
That's about 10% of all online sales are coming through a mobile device and probably the big standouts were jewelry.
Was up to 28 point 8% of all online sales went through mobile device for jewelry.
-- John can you put together you aggregate all the clicks for 500 retailers.
Do you have half of the top 100 retailers you really on everyone's desktop to tell us.
How does the consumer feeling right now I think doing any better they spending more money are they still really worried what are they doing -- are -- feeling.
Well one of the divisions of IBM also looks at closely at things around.
Personal personal disposable income that's going up the savings that is going down on a percentage of personal.
Disposal income so people are spending a tiny bit more and then consumer confidence is increasing so.
That as a -- when we're starting to see sales headed up for retailers and that's a good indicator of what we'll see for sales for.
The first quarter and then on -- also growing at a pretty substantial rate.
You know it's kind of funny you mentioned mobile -- -- Being the way people are buying for specific things like lingerie and jewelry so would you -- -- tribute to seek to guy is basically buying for Valentine's Day.
Because it has also been an uptick in men's apparel and other -- items to so guys seem to be doing a lot of the shopping he -- more so perhaps yes -- -- than they have in the past done.
Yeah we see some really strong numbers which -- tell us that guys are buying so.
I jury being up 28 point 8% intimate apparel being out seventeen point seven and then men's apparel for Q1 we're forecasting will be -- Eight point 2% so certainly looks like guys have gotten into the swing of things that are using mobile devices is the way to buy.
Highway projections here for the second quarter ended balance 2012 in terms of retail sales.
Containing on this trend door from a it has some challenges -- -- challenge is keeping our pocketbooks more tightly.
Closed.
Well right now I I -- been looking at data over the last 22 years in looking at both seasonal -- and economic data and it looks like it's going to be.
A a good year in terms the numbers so home furnishings are up six point 9% as we're forecasting.
Children's being up 5% and then health and beauty being up 3.4 percent but certainly one of the big.
Numbers here is just online sales continuing to grow fifteen to 20% is a strong indicator of where people are buying good --
