You're watching...
Brainiacs from Mars CEO Romeo Mendoza on the company’s business model of placing advertising on a home in exchange for paying the homeowner’s mort...
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
-- to four -- more than ten million Americans currently over more on their mortgage than their home is actually -- but one California company.
Has come with a revolutionary way it's not -- what is best to help struggling homeowners in exchange for letting a home be covered in advertises the brainy acts from Mars the name of the company marketing firm is offering.
To pay monthly bills in full joining us now is is Brady -- from march.
Founder and CEO Romeo Mendoza.
-- is going to be a tremendous win -- -- I mean if somebody is.
-- -- give us an example for -- -- have yet you actually gone and help people that might have been thrown out had you not come into the rescued and.
-- -- -- -- Lou we -- the first one and one apart last week and that exactly a week ago.
And it's just a family can avail city's needs help -- their bills and we're going in there.
Paying their homes putting ads on -- and we're paying a monthly mortgage.
OK so who which companies are paying due to put these aren't homes.
What's us it's bringing acts so -- high impact marketing company.
We do -- for other businesses as well so we've got some big brands president going out of France -- -- FaceBook and Twitter on the house that we just showed and I assume they pay you to slap these upon people's homes.
No no it's essentially so we're actually -- this ourselves so.
It's big brands that we're building campaigns forum and then we're going out.
As -- -- all these houses so what you see across America hopefully soon our brain ankles.
Now do you have venture capitalists.
-- sort of funding this project of -- -- argue are you getting paid first and then and then able to pay out the homeowners.
When you know it's amazing we -- We made this announcement last people.
And we got a lot of attention last April and it's been having for the past year and because of that because the attention we've gotten we've had actually brands come to us to create campaigns for them so.
In about two months were launching a travel campaign with a bunch of travel trouble company's -- can -- now.
I would imagine that you target certain neighborhoods that would be perfect for that specific companies demo right so what neighborhoods have you put these home -- on.
Actually no we don't target specific neighborhoods.
The applications once -- sector read on the come from everywhere I mean there's over 40000 applications.
-- America.
Upper middle class lower middle class and so we try to go by what feels right and the reason we chose one apart was because we're base north Connie -- we wanna start here Orange County.
And I -- the family and they're very good family.
And so it could be.
You know on a major street but that's not part to a -- of being a cul-de-sac he could be -- next door neighbor.
The -- gets attention so that's most important thing they're helping us and then we're helping them as well well I would imagine however there are some communities that zoning laws that would prevent this remain being done correct.
Exactly yeah there's there's two types of neighborhoods -- we realize that's going into it this past year.
That we we found there were some neighborhoods that would allow this where zoning was fine.
And there are other neighborhoods that don't and as you serving as applications you -- are realizing that.
You know we we really wanna help as many people as possible and so the kind of limit you know we can only opinion.
You know in areas that -- -- this.
Wasn't what we wanted to do -- so.
We have two options you can how to -- -- with ads.
-- allow it and -- -- don't allow -- what's going there with -- -- can put up with sunrise orange and broccoli and independent what was going there.
Her well I guess is -- sunrise or repaired unit has promised -- -- -- -- new idea Romeo Mendez Brady extra Mars came up with that he's the founder and CEO thank you very much banks -- him -- for having me appreciate.
