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Molson Coors CEO Peter Swinburn on the company’s strong revenue growth, efforts boosting beer sales in emerging markets and increasing the companyâ€...
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Thank you -- some quarters and -- enjoyed a frothy fourth quarter beating analyst estimates.
By a long shot got to tell you because it's stunning.
They were expecting 71 cents a share expectation by analysts guess -- they came in at 95.
Cents a share they are filling profits to the brim.
Thanks to cost cutting price increases and an extra week of selling has the calendar -- worked out that way so let's bring in a Fox Business it's moved -- from Denver.
Peters -- burn CEO of president of Molson course and take you guys managed well obviously because you beat the street.
And you did -- by managing costs but sped forward for us.
We need to start finding more people to drink beer at this point if -- really gonna bring in the revenues what are you doing to make sure that happens.
-- ended -- -- -- -- -- -- our our revenue growth was pretty strong for the year was well.
But it is about sort of focusing on -- grounds that we did actually announced today were going to into some marketing investment behind our brands as well so.
We accept us the challenge -- most famous what we're focused on.
OK which brand in particular of course of course light which has become extraordinarily popular now number two nudging Budweiser that the Greek -- the happy explicit they -- quarters when that happened.
I think that's a big deal to not jump Budweiser for the number two spot there.
There'll review we do written about -- -- for awhile we have some off the number one spot in Canada two years ago.
So where it's -- -- getting used to when we quite enjoy that there.
So you've got keystone Miller Light Molson but is there one in particular he will now for more marketing dollars behind.
Are we really see it's about our core brands and as you say because life is very important -- was in -- the US is importance.
Canadian up in Canada and common as the number one brand in the UK so.
We're very fortunate in the markets are mature and we have a number one brands into in the markets.
Number two -- in the US so really that's the focus because -- the powerhouse of the business and we've got to keep him relevant for consumers and so.
We really focused on making sure -- very good enough resources.
I don't drink beer because.
-- just a nerd I just don't but I have to tell you that one thing I know about the business of fear is that it's hard to find a more regionally focused business than beer meaning.
Each state in America each country like something different.
Each each area Canada for example -- what they love in Saskatchewan that is totally different from what they -- in Pittsburgh so.
How are you going to get into the emerging market when -- say for example in China they're drinking a different kind of beer in Japan they like Karen of course -- not an emerging market but.
How do you make your -- -- like to the emerging area which seems to be a real.
Engine of growth.
We're very well -- through -- and your writer is -- usual for consumer goods products 85% of -- beer drunk worldwide is local.
I'm -- approaching about ways so where we wrench into China.
Paulson backed up business in China about two years ago.
But buying the local brewery in northeastern China and see high -- are -- brilliant not in Bihar India last year.
On the same basis a we will approach emerging markets -- way we'll do it's small market or small market region by region.
I will develop -- we've developed a business not -- so.
Exactly as you explain that we'll we'll try and get local children fees from build up from.
Well if you can if you can score Pittsburgh away from -- -- light good luck to -- that be fascinating to watch but what what about commodities and I'm not up to speed on partly prices but I know wheat has certainly been very very high sugar some of the other components there are -- would have to raise your prices of commodities continue their run.
Yeah I mean actually -- users it's not really a major input for us citizen input obviously but.
It very these country by country and a glass is important and kind of because this -- to general potholes.
Aluminum in -- states are really depends what's what product for the cannot and so.
Our cost cost of goods.
Inflation changes Muni market by market -- -- look at it over the medium soon welcome a short -- so.
No we don't necessarily consistently in prices to our cost of goods inflation in the short term program the agency MB have to balance stuff certainly.
Looking at a company that has done very well of his two point 9% dividend Peter swim -- is the CEO and president of -- course good to see it come back again.
Thank you and thank you very much are.
