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Resurgence of Boutique Shopping

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    Garmental.com Founder Suzanne Kopulos on efforts to boost retail sales across the country, particularly for boutiques.

  • Duration 2:18
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Find out -- today's -- economic data retail sales for January best showing in three months -- the problem is the number was still.

Well below expectations so that we want more.

On the ground reporting so we get -- Jeff Flock is at a photo shoot in Chicago suburb where some local -- takes it teamed up to drive up sales.

Jeff our job.

Candy story yesterday and then maybe another candy store today with the yeah I don't -- website.

Called -- mental dot com and it's all going all over my shoulder maybe I get out of the way you could see.

Christina -- model here.

Suzanne -- she modeling right now well right now she is modeling one of the newest trends for spring which is pastels.

And that's a trend that we're trying to feature for our all of our viewers today.

Will be doing an entire fashion spread based upon our favorite books for -- for spring.

You have got your finger on the pulse what you do is -- Tulsa about -- -- if it to sort of a consortium of boutiques.

Well -- -- dot com is a directory of all local brands and boutiques that hyper local it's all about what's happening in the city.

And what the boutiques and brands have to offer for the consumer -- give me a sense of of how this is working right now we got.

Better than we expected numbers and we thought autos we're gonna drive it this month actually dollars -- that how to turned out it was actually more consumer spending and stuff like the stuff.

We're looking now is that what you're seeing on program.

Well he's seen the consumers are smarter shoppers and buyers bought smarter as -- so they've got a really great mix in boutiques right now something where people shop and find something unique so that resurgence.

Buying special buying boutique is really come back -- that's.

So behind you even you've got all sorts of different things that you that this represents boutique shopping this isn't the Macy's this -- that they give the big stores these are small mom and pops and so a lot of independent designers and we have one here today -- -- that we like to.

To really give light to those new emerging designers it's a really great in the environment right now is okay.

Absolutely I think this is the perfect time to launch a new brand bringing back American Heritage.

Will be here all -- -- as long as they let us and.

To -- Christina gets a little bit of make up touch up there which we could all probably use but.

There apps too late for me.

You're -- -- -- early are does great reporting yet again and we thank you for getting in the him down in the trenches as usual just --