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NASCAR CEO Brian France on Danica Patrick, higher gas prices and sponsorship for the upcoming racing season.
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Days or so the stock keeps going up that's right talk about a great run we'll talk about NASCAR last year and as the new season begins -- about the Daytona 500.
The great American race is about a week and a half away February 26 on fox.
This -- erasing leading up to the big event with the Budweiser shootout this Saturday at 8 PM also on fox.
NASCAR's business clearly rebounded last year can that continue to answer.
The CEO of NASCAR conferences here -- trying to consider good to be back why is it gonna continue I'm talking about attendance I'm talking about the ratings were up double -- is it really strong in the key demographic.
-- right now everything is tracking up -- -- attendance.
Ahead of schedule right now all events in just a lot of positive momentum coming out after.
Last year and Tony Stewart Carl Edwards back and forth and you know some pinnacle Patrick will make her debut into the total 500.
You know a lot of people think she'll have an opportunity to win that we'll see.
So there's just a lot of things going swirling around the NASCAR world -- Gives us a lot of recently celebrated excited.
That outlook D'Amico she's going to be running and Sprint Cup races you'll be running a full schedule in the Nationwide Series.
Now -- know how much Janet guys too much -- it -- because she's already gotten so much press I mean is there's too much is their saturation that you were.
Deeply -- she's gonna have to -- and she -- perform at a high level.
And -- that's what she's committed to doing and and she's not just happy to be here.
She had a very good gig over the Indy car guys and chose to repeated up at a much higher level -- we're excited to have her and I think she'll be additive certainly -- nationwide and certainly and they talk about.
Additional with a 500 she got to guarantee spot based on business real deal -- with Tommy Baldwin race in between with Stuart Ross Fraser where they are essentially.
Mom balsam.
A bit all -- owners points for her I mean -- I'm simplifying in a great deal.
Lot made out of that do have a problem with that would NASCAR changed the what they're just playing by the roll it but would NASCAR change.
-- spirits within the rules right now that that's come up a timer to the terms of these -- points will take a look at it but by and large.
That's not a bad thing and will always look at rules package but she's going to be in the 500 we're looking -- Not better you are we'll look at -- gas prices that we have.
In January of that now highest that we've ever seen that time -- year many people are talking about four dollars nationwide in a matter weeks.
How hard would that hit your business how worried about it -- That does have an impact no question about it.
You know our fans drive further they stay longer and lots of -- So no question that we'll have some impact.
I'm hoping against hope maybe that.
That energy prices will take a turn -- the better but Woolsey.
Is there anything you can do now to try and offset that -- -- seeing -- track by track in terms of more priced packages more deals that are already being offered this in anticipation.
Attendance is it is -- set up in Phoenix and Daytona and Las Vegas quell basically across the board that's that's good.
What is to your point a concern is this long term how much you know in the first quarter.
If the energy prices really would accelerate.
My senses the traction.
And the related markets would would do -- much as possible to lower the cost of France.
Hotel cost restaurants that you brought a lot of those cost ticket packaging -- a big thing.
Try to make it it we don't have home teams people drive a long way typically so that's -- it's a -- -- we got the greatest fears in the world and we got -- we got a great product to so.
You bring major deal with sprint.
For that sponsor of the the master series if you well.
And you've seen some some sponsors come back to cars we talked about the -- -- -- ones that left last year last time you were here.
But more and more you're seeing even look at Carl -- carp number nine on card you have a -- yet fast and -- I'll -- -- you have subway and then you have Affleck and you have all these multiple sponsors.
With different color scheme different paints games from race to race do you think that even though the dollars -- there -- all for some of the drivers.
That that hurts the fan relationship with those drivers because -- that they all have the there's no number three black -- good French car like failed to.
I think -- -- -- -- continuity.
Issues that a rise but I'm happy to see MillerCoors come back on -- pool sponsorship with Roger -- car.
Certainly happy to spread.
About Office Depot had a big run of course was Tony in the fall.
They're back someone -- companies you know most companies are back.
We still deliver the only thing that in sports which is you get that the -- you're you're branding your logo right on the playing field of security.
And really quickly tandem draft saying the -- car drafting a -- time out will it be gone.
Well I don't little fully -- I think it'll be greatly altered -- to see I hope -- is but will let you get down there and see how much impact the rules package is gonna happen.
And you got out we gonna have to tweet -- of stuff up additional equity say front as pregnancy -- -- -- going to be that enjoy.
-- will be watching quite plus spread that's right it doesn't it and say about what about was yup Brian France CEO and -- are -- going to be well.
