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Media analyst Peter Guber takes a look at “Act of Valor” and the impact it will have on the future of film.
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Well as Israelis appear to be gearing up for some kind of action against Iran a new movie is out.
It's actually about to be released that tries to get closer to the reality of modern day conflict than ever before the -- called act of valor.
And -- stars real -- Navy SEALs.
Shooting real live ammunition no computer generated effects at all in this move -- -- only ever really capture the horror of war without turning off the audience let's ask media -- Peter -- my friend from California gonna see Peter so.
What do what do you think about this concept this is pretty usually no Green screens real Navy SEALs and took four years to make and real ammunition.
That's the cell -- no CGI know Green screens this is real it's reality movie not reality television.
And the idea yet they've got a perfect formula is about winning and losing.
And this war what they have is a clear winner -- a clear lows and won't but not before -- the winners of the good guys are clear the bad guys are clear say you're saving itself from terrorists.
Releasing a captive.
Kidnapped for -- and all of those things work to really take all the political element side of it is just good old faction.
Fashion action drama.
Good and bad but but again it in in the old days you used to have much more much more risk script much more of an idea of of a tale to tell.
This is this is much more simple of the reality of of of warfare is kind of tough to portray in just the white hat black cat cat away.
It really -- -- be here now movie it's a reality movie it's not like Saving Private Ryan which is a great movie and Hollywood loves war movies they travel well.
They work well and that can be huge profits and also.
Very long tail they play on cable they play on television they play internationally well so it's -- it's a real -- plot for the studios but this is a very unique one.
Because this is really based upon true information so it looks like a -- you drowned as a reality component yet.
That will bring people in the look and see what the inside really looks like.
Well on again the reality of war very often -- it's it's hard to see their -- was Reuters tremendous obviously wonderful heroism.
In war but there is also the the awful reality that.
That a lot of people get killed in -- what an awful ways I think would probably the best the movie that did that best of course it was very dramatic wasn't the style at all.
Was -- way back in the 1970s we have a clip from from patent let's play that clip and then get you to react.
You're gonna help me I do -- itself.
A lot of money my life.
It's all very -- as a general -- look at out of the carnage of the battlefield and saying I love it.
And yet there was something despite that as some people would call that bloodthirsty care despite that he really did come through was a hero -- that -- That's true and there's a reality component of that picture because of portrayed it real person it's a good.
Enormous canvas and created a personality and pull that -- that was an Oscar winning picture by a great filmmaker Franklin -- And you look at that government don't it's -- it still playing -- a great value but here and in that picture it was about a personality in this picture as about a gang of Navy SEALs who do impossible Joseph different kinda picked just they've patent picture had a political component conservatives stood up and she did.
You know liberal stood up and -- everybody seemed to cheer about the same thing for and different and.
It was it was amazing it was amazing when I saw that happen OK finally.
Navy SEALs are in this moving what's it like I'm sure -- happened where yet you have to direct people who are not natural actors.
Well you know something a reality TV we see that all the time I think the audience has been.
-- embracing that and so I think yeah that's the uniqueness about this film.
The idea these in the real people doing the real thing in real time so we're really looking in the eyes and through the -- these people.
That's what makes is a unique marketing opportunity and I think if they play it that way this'll travel well and do well.
For that marketing team and finally well we have copycats.
Copy gets Hollywood is -- and copy cat success as many bothers and failures and often so you can be sure there's going to be more adoptions of these things.
If they work alright Peter -- my friend good to see whether Sinatra coming out by the way -- -- diet to see it.
His 150 anniversary -- -- Gilbert could see it take care have a great weekend -- coming up we got a pretty provide.
