You're watching...
Activison Blizzard CEO Bobby Kotick on the company’s strong sales despite consumers’ concerns about the economy.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
They are and there is it no one with a clear read on the consumer then that the guy running one of the biggest gaming companies in the via -- -- -- -- the of Activision Blizzard my guys know all his stuff like -- insanely popular call of duty games I think they've got like.
Up billion themselves out at least it's good to have you back -- thanks -- government.
Thanks for having me -- Tom.
You know you're you're close to the consumer you know -- what's hot what's not obviously a lot of your games are very very hot.
One could interpret that as a cocooning depressed crowds -- buying stuff to keep them.
Up in their homes but what what do you think's gonna announcers.
Well I think the University of Michigan there is a very good.
Measure of sentiment and I think that people are concerned about the pocketbooks.
I think people are very concerned about employment prospects.
You know I think when you look at -- tax burdens particularly in certain states like the state I resided -- they are.
You know greater than they've ever been and I think one of the reasons why are games are so successful is they do offer a lot of value per hour of entertainment.
Com.
You know you you're not earlier Kansas a -- I mean there there that you -- out of -- horn depending on the on the -- People -- willing to do that I've always argue with apple they're willing to do that for certain products because they think the products are worth -- obviously -- -- -- -- work.
But.
How long you think that less -- other words if it's if -- recovery is like this sort of you know we are improving but not gangbusters improvement.
Do you worry just as the CEO where whether you can keep up this moment.
You know I would I worry for our country I worry about our economy I certainly am worried about what's happening in Europe right now but I think that.
What would what we offer is on a cost per hour.
Entertainment value.
Video games are probably other than broadcast television the cheapest form of entertainment and one of the reasons -- games like call of duty -- that there is so successful.
That you can play them online in the multiplayer mode four.
A very long time without pay a lot more for the privilege and so I think that when people are making choices about entertainment they are -- to think about value.
I also think when they're depressed -- they're down there's nothing better than blowing something up.
But you know it fiction wise and I think -- your games because it's so real.
The dignity.
You know it it certainly.
Addresses your frustration when -- You know I -- that sounds like a very reasonable.
Conclusion to reach you know what I I.
Think that explains the success that we've had with -- and -- which is just an enormous amount of fund.
And probably doesn't correlate as much satisfying your frustrations but.
You know that we characters in the stories are so compelling and I think that.
It's a very novel idea to be able to bring you toys to life so that probably accounts for a little bit more of the successes islanders can see there the passive players I think they're the -- months.
But it's good to have you thank you very much -- well.
-- --
