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FOXBusiness.com's Kate Rogers weighs in on daily deal campaigns versus traditional coupon advertising, and what's best for small businesses.
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Deals in coupons and all that kind of stuff out there -- Rodgers is with this right now from Fox Business stock common.
-- the world is -- -- -- were inundated with these these days we really are there's the daily deal out there first is that.
-- -- -- -- -- -- that you're looking for you can find a daily deal and some say that they have kind of swooped -- and he gained the attention off of these coupon -- that we used to get him yes the old little Paper -- exactly.
That old standby -- -- for my in the -- sell some say that these daily deals are great way for small businesses to garner buzz about new business or product that they're selling.
But others say that they can very easily overwhelm -- small business owner because so many people come rushing to cash in on the deal.
Selling your small business owner it's hard to kind of towel what she is better.
Marketing -- for your business -- indie ideals like putting something on Groupon gets Groupon living social.
Yeah that is another one has these daily deals or or by AT and add your local newspaper -- putting in coupon in there are doing something like money mailer which we spoke to for this story so we got some pros and -- for both of small business -- -- so the first -- -- -- and -- -- -- -- small business -- marketing consultant and he says that he thinks that these daily deals can be beneficial for the business -- but.
The one thing that they need to do -- nation that they can monetize the deal and make sure they're getting some type of return on actual customer that there investing because a lot of these deals they don't require you to give a phone number or an email address.
When you purchase them so there's no guarantee that you're gonna actually come back to that business.
So if you're going to -- -- -- discount your product or your meal if it's Iraq's track he's made sure you can actually contact the -- the customer again.
Once you know the coupon payment mailing list isn't exactly email -- so if you're any discounts of 50% off the dinner -- -- getting that back customers' email address that you can contact them again.
Have had on so that's one good tip from my -- and he's in.
Another another thing to think about this is from Chris failure she works for money now which is one of these companies that actually now zap coupons she says that the advantages to.
The traditional stand by coupon one event that people opened -- now they actually will open -- -- -- a better chance of them seeing as.
-- in their hands in a physical piece of Paper they do just by shooting it to -- now.
Because people fail this is spam and deleted so you might have a better chance sending out -- actual coupon.
I would say though I get that thing in the now that cut that house like what is it.
-- value -- great value -- -- helping out.
I don't even open that.
You don't you know think you're one of the people let me be daily he'll get hearing your attention to me and -- but then again he gets some expansion is actually not I don't know where would mean exactly and here's the interesting thing from Chris if he's saying that if you have -- tighter budget that the actual physical coupon might be better for you because you can get about 101000 -- -- for a couple hundred dollars.
That way.
Where I was a group -- daily -- you're gonna really be steeply discounted I am where our dinner or something like fat and you don't know how much money actually enemy that -- -- -- have to give a percentage of that action group on the back to living social -- -- -- -- the guarantee so with a traditional coupon it's more of a one time shot and you hope that they come back in your targeting.
The more loyal customer base than you -- with something like Groupon makes that big splash at fact and you know get -- for your business but there's no guarantee -- -- actually come back and if they do you got a cough up the heat to -- Exactly I got it that's -- good I have to prepare your business to make sure if you're big giveaway.
You know steeply discounted.
Items from your -- you have -- of the manpower to handle the capacity that none of having fun to have them.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Think about your budget think about your audience.
And think about the -- things that you're going to be discounted.
And then decide which marketing tools -- I think that's great advice I'd love that could your right you can walking 1 morning and be like.
-- blast at a daily deal yet and you can you added that the newspaper because they you know advertising is scheduled farther advanced than it is now.
We -- the -- -- that is a good point.
I love it right.
K -- well -- time and and the foxbusiness.com let's say we just -- -- there it is -- coupons vs daily deals like that he -- foxbusiness.com.
Thank you go thank you.
It's good -- on the.
