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Buying Stocks Based on Things You Like

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    Ed Butowsky of Chapwood Investments argues you shouldn’t invest based on personal consumer likes.

  • Duration 2:18
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Do your homework in other words or cannot just automatic via -- -- -- also by the stock's not automatic don't do that.

Not a chance in the world and I like -- but -- golf clubs doesn't mean that you know that makes a lot of sense that we're gonna see that go higher it just you have to look do your homework and look at the overall marketplace first of -- second thing you need to do is look at that particular company -- -- has earnings growth and if the world is going to accept that product not just you there's a lot of things I like to -- that the rest of the world certainly isn't gonna be buying what you're handicapped.

-- That it depends about a 67.

Really.

Well well I don't regard that's pretty don't goods you -- there all right OK we got the message tonight -- you've got three.

Just that you do -- and that you would buy into.

And you also like that products number one I think his target.

-- and it's important let me first say that these companies are somewhat insulated from the rest of the world gonna do have a little bit of an uncomfortable feeling about the rest of the world Europe and lot of things going on to these three companies that -- That -- to talk about today are really somewhat insulated from that and target is one on that -- that selling about 23%.

Below its target price.

And again it doesn't have really anything outside US except it just started going into Canada.

OK what about Staples.

It's up pretty much the same theme in its 27% off its target price.

And Staples and -- heard a lot about it recently it's a great company and again it's in the retail area and those haven't moved up quite as much of a lot of these other companies so that's -- see value there posse Iron Mountain -- tell everybody what they do please.

Iron Mountain is involved with document and that digital.

Storage and you're seeing all the time more and more things about the cloud and storing digital documents.

And they have 70% of their businesses inside the US outside the US it's really can't -- the UK and Germany.

So I I really like that coming -- and that's selling somewhere around 30% off the target price so all three of them are insulated from outside the US so something negative happens outside I think he's gonna be good companies don't all right we -- -- Do you -- to tell -- that you shoot in the seventies on a regular basis.

Well I have in the past haven't played -- I'm working really hard right now.

With an easy -- point that it's alright -- -- yeah thank you very much indeed for joining us we'll see you again soon thanks.