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OK everyone's arguing with me about this Paper commercial -- last night.
They don't like my choice.
Here's mine my thing.
Can't believe -- this -- this.
Just like to touch.
What's your picture my -- you know.
It's new -- out you know -- -- -- This is also.
Into again and again I don't know what I believe in anymore.
I -- Samsung again and all those people waiting in line -- the the Apple Store how could you not -- -- the big party begins at.
When I talk to their blond hair doesn't have a great time.
-- they don't -- -- let me on the for myself.
-- you know what let's go to the -- -- -- -- real expert we have Matt Miller with us here today.
And he its president of the association of independent commercial producers what's film's most of the ad you saw last night looks like they -- -- in the country.
First map on the Samsung -- I thought I thought you should not make fun of fifty or sixty million Americans who own apple products and -- wrong.
Well I think that lives is dead on here.
I think that that these Netscape is all about bringing it it's not for the -- -- hardest marketer and you wanna bring it right to the market leader and say.
This is who we are now how many people are gonna -- -- by galaxies now.
Yet to be seen but the idea that you take on apple back hard and had and I -- it.
But controllers but we've got two of -- favorite ads here we'll start with a wanted to let the Chrysler -- -- two minutes solemn spot with Clinton.
East would give a listen first.
This country -- not total one punch we get right back up again when we do the world's gonna -- Arora oranges.
It's time America.
And our second -- got to Begin.
We know raspy voice Clint Eastwood why does that -- works so well if it just kept a democratic -- -- well.
-- -- -- -- -- First of all I think it is seen this Clinton talks you've just said right it's just old rule of life but you know this is a follow up to last year's and last -- -- real you know.
Imported from Detroit it was re branding Detroit Chrysler -- -- on themselves and they sell massive jump in sales I mean it really did help -- position them so paid off business wise.
This is the follow up.
Similar theory similar point of view but here's Clint Eastwood last year was Eminem this your client.
No problem with the fact that Chrysler.
All American car companies owned by an Italian carmaker Fiat that we don't talk about that okay.
And another favorite -- for -- is this Chevy -- spot that says your truck we'll survive even in.
And apocalypse and the into the world.
They didn't drive the longest lasting most dependable truck -- They drove a short.
Why don't bureau director on the year from directors guild of America but also it's a great.
-- again at -- didn't again this is head to head competition.
You gotta be out there you got to sell your product and to take of the of Silverado put it right up and -- -- and and make that comparison was a brilliant bull market in what the market reasons that don't associate my brand with -- death of millions of people in the end of the world down to figure had to literally bullets not for the ones who drive the super -- To everyone else okay and then in the department of bad -- guys take a look at this spot from developed flora.
You guys Valentine's -- nothing.
Okay and we'll follow I think -- sounds like a direct transaction here and I don't think that can catch it right teleport.
But you know I mean it took this sort it all sex thing to another level I mean may GoDaddy -- team -- you know -- -- -- it offended a lot of people.
All know a lot of females but a lot of people in general Claude is a family viewing opportunity bright and this was really above and beyond this year all right and in this -- -- some debate some people love this one that's an -- -- -- -- -- Boy its news you can possibly invest entered the bar.
I thought it was great because it was too cutesy and in she does exactly what I wanted to do you don't like it why you know I think it's a little trite I think you know -- inserted.
To be out here they did one these competitions with.
Young filmmakers -- funded actually exploiting young filmmakers making them put up their own money -- something.
But -- it comes off that way to spend 3.5 million from thirty seconds and they spent 101000 on the creative.
Doesn't add up I mean he had to Q commercial it should be shown on the view not the super ball.
-- already come down on that problem I I wasn't thrilled by the -- -- want but I'm dying to -- do you think that these guys should reveal their ads on -- days before it does -- take the opt out of well you know pays off for someone means that somebody had affairs -- had to -- Honda got over eleven million -- prior -- -- -- -- into the game right you know before -- ever -- -- -- so it does -- -- for certain brands this year about 70% of the commercials.
Was shown upfront.
For some people are gonna find it didn't pay off and the reveals should be during the game but.
For some really they were able to create a social experience there I get the ball is going long before the that's Chevy Camaro convertible I got over three million -- yet but also the -- or complaining that they -- to be more of a surprise.
-- you know and some will be and I think we're finding our way last year.
The VW commercial with a well within a little darts got such a -- holds out of line right helped to really get it going.
That they were really broke the ground with that this year no one be left out to everyone jumped and I think next year we're gonna find.
A middle ground -- brands are gonna get a little more strategic about it teaser isn't leading up to it not necessarily showing.
The spot that would be -- -- alright but read into it alright Matt Miller association about a commercial producers thanks for being -- good -- great to be.
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