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BrandYourself.com: Boosting Your Personal Brand Online

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  • Description

    'Search Engine Optimization' tips anybody can follow

  • Duration 4:00
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Are you still -- -- out companies brand themselves well you know that everybody these days is -- To brand them.

Or create their own brand personally Kim Kardashian in Paris on these people are pros at this.

So maybe that's why Patrick and -- CEO and co-founder brings -- dot com -- -- little niche.

Tell us first what brand yourself dot com -- I'm very itself dot -- it's a product it's a first do it yourself platform that makes it easy for anybody.

To take control their own search results so when someone who was your name.

-- in employer.

So we just work with some -- met at an event maybe even a first date.

Find positive realm and accurate information you want from the fine and not negative irrelevant or or result about somebody else seek -- and control a first impression.

So what do you mean that you block out the garbage.

I know it's it's called a process called search engine optimization which traditionally you know businesses have been using for them.

And time to make sure they -- -- -- car insurance of their car insurance company right right.

It's basically is making sure you have.

-- -- higher and that indirectly varies anything that might be negative or unflattering CI removing anything you're just making sure.

Certain things are showing up higher in rank tires are you know that the first thing that -- -- sees when they -- -- you is a good is good.

Exactly 93% of people never even leave the first page so you're kind of goal is to get as many positive relevant things on the first page second page is possible.

And so and this and search engine optimization that you've created.

Can somehow figure this out -- to search engine optimization is actually process that's been used for a long time like -- -- businesses use it all the time there's reputation.

Firms out there that help people -- businesses do this but the problem is.

If you're the average person who just wants a little bit better online -- for job or.

The other getting customers and other being -- that -- was too expensive.

To do you know they can't get themselves that it sounds complicated and it's overwhelming and.

It's too expensive the pace of 1000 dollars and do for you.

So our software was designed to kind of simplify that process and and make it really easy feat to manage yourself so it breaks down.

In a very simple way so anybody can say you know I want my linked initial high and it analyzes and comes back and tells you here's what you can do to make healing can jump higher than a -- -- -- you.

So this simplifies -- process for her.

Everybody.

It is their cost.

Yeah question the product is free if you -- -- you can sign up for free to make money and there's premium features.

That -- couple bucks a month I -- the mission is to make it we want to make it to anybody can do this without having to break the bank.

Or have any sort of technical -- price barrier so.

98% of people the free products all they need if you -- more control we need a little bit more things showing up higher but a couple months months still very very inexpensive -- Okay you credit -- -- -- in 2009 cent makes you pretty young.

You have bit bring -- -- was recognized by entrepreneur magazine is when the top five innovative companies how did you come up with this idea you must accompanying comments.

Yes.

So actually happened pretty organically in a sense of my co-founder.

-- He couldn't get job and -- internship and we did know why because he's very qualified.

I -- not getting internships and then we found out he's being Google like all employers -- -- to do and he's being mistaken for drug dealer so.

Someone else of the same name from around -- -- area.

You know as a drug dealer in those results for showing up -- name -- easy to mistaken for.

He had no idea search -- work like most people he knew was affecting his you know actual livelihood so to speak.

So he looked it up like the solutions out there like -- reputation companies he just.

I could -- couple thousand dollars and I had a background in search engine optimization of the -- company doing this for businesses.

And -- -- -- that's ridiculous she shouldn't you don't need to pay that -- -- per person it's very simple let me show you how.

But we helped his problem that we realize that.

This is becoming really important for everybody that everybody should have some sort of say over what shows up in the global.

Also we really kind of made -- our mission to build a platform that made it easy for anybody did you again without having any sort of technical or or economic barrier.

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