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You do not have to be a top editor envelope to drive the business of fashion Internet dramatically changing who decides what clothing companies make.
And really what we all Wear -- -- -- CEO style castor and he is joining me now.
-- is going to be -- beer how much is it changed just in the last year is something that's been going on literally since -- bit of an.
That in -- basis in LA huge influx of capital -- -- -- a lot more innovation going on obviously vigilance had a major impact what you said.
Police are -- that conversation in changing the ways in which designers are creating -- retailers are buying advertisers advertising -- the consumer web designers increasingly selling direct the public which was a few several years ago just unheard of and just not even thought about and now.
It's a way to connect with that customer and make sure that -- skeleton -- its merchandise and I mean isn't that in some instances this is.
Big money fashion you're trying to obviously it's a margin -- -- here's how to get there.
Digital -- enabled us -- -- create this website the cost of Korea website now has come nogmanian less than 101000 dollars depending on what you're doing the simple shopping cart.
Designers are using that there'll seizing the conversation that dialogue is taking place kind of inform their decisions to move more product and there's so many people out there and so many.
Forums that influence fashion whether it's.
A blogger news is not even a teenager he had that's -- -- -- speaking of one young girl.
But and also you see stores not just big -- but even individual boutiques.
Really driving as you say the conversation -- and connecting with customers in ways that you mean every bottom out.
Yet he is usually too -- DC the bloggers impact really -- creating the conversation to have an authentic voice.
Think the issues and the bloggers can replace the editor in a sense become the new editor -- keep their voice to remain organic then they'll be a force.
I'm always a fan of people who are disruptive but really see brands even taking the social media whether it's platforms like FaceBook or Twitter or -- -- To really engage their consumers and a day to day basis.
Giveaways are huge discounts are huge but that conversation that really creates the brand trying to give me some examples though brands that are doing and doing it well I means tomorrow that you are trying to efforts overstated style inaugural summit with nice thing she lie -- that the -- -- girl at the -- -- going to be there they've done a great job.
Elizabeth and James -- -- job burgers -- -- I'll also between Italy and Olsen Twins brands they they really understand social media I think our friends over impeachment Salman also -- a -- start -- country's atomic capital.
Has done a great job and really creating high quality -- successful price point but influx of celebrity -- the magazines and still relevant.
-- legacy of tens of yes if they are still relevant I don't -- So that all I think people so -- bogus -- Actually allowed to advertise there there's there's a high quality authority that the magazines have -- rate and I think there's always -- be a place for high quality journalism but I think.
News as you guys know is happening by the second.
I'm so it's really creating that up to the minute things -- the truth is those older media companies having me the transition to digital quite like some interests are upset that's very true -- -- things aren't all of our bailout.
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