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Super Bowl Ads: Sink or Swim?

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  • Description

    Laura Ries of Ries & Ries breaks down the winners and losers from the big game.

  • Duration 4:33
  • Date

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-- -- and which were your favorite ads which which -- do you like most in last night Super Bowl.

Our own team -- funny and company is run through the whole list of ads that will play we've got our own favorites I look at this area.

Lower rates from Greece and -- our own branding expert explode on ads on super balls but -- I've got three ads which our production team said but he likes the most.

And -- click on each of them and I preach don't go ask you what -- good ads in the commercial center of the -- Did they advertise the company well let's start with the sign fell at a advertising Acura brief clip place.

So you're number 15.

-- you like to be number -- -- me.

-- -- -- -- -- -- -- I don't know the -- Well living much it.

You know I didn't see this -- I was told it was funny.

I'm not laughing -- -- -- by Laura what do you say what do you say this on -- -- I'll I love them apart and I think signed -- -- and this is white when it's available at should be.

It was over the top but it wasn't over produced the concept was really interesting he got engaged and says this.

Remember is an exciting new -- that and that's what's the appetite at the -- -- This Kerr from accurate you know car enthusiasts are you looking forward to it coming back -- got -- 2005 million.

Probably thing is that it's not having into production -- when he thinks he went to many years and lay down how much -- connect and -- bang for the -- didn't.

-- who that it was Acura I mean having watched this thing I didn't know that you act euros being being amortized anyway.

That they're at very -- people that know that car and those people are interested at and it's a very small percentage for the wide variety who say -- Iraq I don't -- I give it a thumbs down on go to the one that I give a thumbs up and that is the poll of bands for Coca-Cola let's just run volatile or not this was good watch this.

Okay now it goes on from -- I mean this looks like a football game with fumbles and heaven knows what else whether awful almost dropped to goes on and on and on -- on.

A -- the eventually he gets his Coke.

So I thought that was good because very good animation I liked it you get throughout the added it was some Coca-Cola -- -- -- Now on every street knew exactly that right it was for Coca-Cola and really brilliant classic storytelling from -- -- as.

Most -- -- and again they have that character that polar bears that people know it's Coke.

They showed the bottle throughout the bottle is the star being the -- fun being caught by it.

That really powerfully you know connect with consumers reminds them of the -- Kourtney and with a twist at the end which I love which is the white clapping.

Half heartedly at the cotton -- after it -- a great beginning multiple ads again you know having multiple ads in the broadcast is Auckland.

Very good idea executive detained here's another one that's Clint Eastwood I got to show Auckland -- opinion is no right up front that friend had.

I think most of this -- I thought he was advertising Detroit generally -- to get the very ended he says it's Chrysler let's just have a quick look at this contract.

Danger locker room discussing what they can do to win this game.

It's -- time in America -- People are out of work marrying we'll -- all wondering what.

Okay do I think you get the gist of this thing America is back Detroit is back -- the second half is about to Begin what do you think Laura.

Well I think that very inspirational message and meaning it could some say talk about the Obama campaign in the second half and -- -- back.

It does bring home that's right but the problem here is weak.

Mean that Chrysler is 53% on -- I'm sure I think controlling interests in the company I think there's a bit of a problem here.

As well as you know -- the company if there's to tour is coming back it's likely because of Florida -- -- and not because of Chrysler act I thought yeah right but I didn't connect.

With crackers -- reelection campaign for President Obama actually and that's why I was surprised to see communities would run up -- that.

Lower that's right thanks for staying up all the way through the Super Bowl to watch the ads for as we appreciate it thank you Laura --

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