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MeritMile.com CEO Mark Reino breaks down how companies benefit from a Super Bowl ad and which commercial reigned supreme.
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Discussion the Super Bowl it was an exciting finish the -- picking up their fourth victory.
But the big advertising winners that's all we want to talk about and should yet maybe invest in the companies that shelled out what 3.5 million dollars.
For just thirty seconds of time.
Joining us now from West Palm Beach, Florida mark Reno the CEO of -- mile dot com to talk about which companies made a good investment mark.
Who wins GM I love that advance of the Silverado.
Hey -- as a great spot I think it was super creative highly produced.
But a lot of winners all overall and Super Bowl Sunday and it was a fantastic day for the NFL and perhaps an even better day for the advertising industry.
Well let me ask you what what is it that.
You spent three and a half million dollars on a 32 spot how do you turn that into my coming into the show -- -- buying that the read those or whatever it is you're trying to comfort to.
Yeah it's now all about bottom line results is and it at the end of the day.
You can have been the most creative commercial on the year on Super Bowl Sunday.
But if it doesn't convert into tangible return on investment down I think that is a pretty expensive ticket.
And I think what we bring to the table is an agency is as a creative communications consultancy.
Is the ability to not only come up with that creative idea.
But also extend that conversation and to the online medium.
And actually measure tangible results as it relates to how that impacts sales on a day to day basis -- -- which sheds do you think are really going to have that kind of tangible results who who who scored yet last night.
Sure well I think on the whole Adam.
The advertisers all one U member this is the largest stage in the advertising world.
But does certainly there were the those that haves vs the have nots on Super Bowl Sunday.
I think the biggest winner by far was Chrysler and Clint Eastwood and their and their efforts associated with them.
The halftime commercial write about it and -- we'll have to.
Perfect yet have a perfect.
A bit of momentum carried -- from last year with with Eminem on imported from tree theme.
And I really think that -- when the entire industry was going left with more comedic and perhaps -- cents.
I'm Chrysler really brought it back down to home -- tapped into the into the psyches of of their audience on Super Bowl Sunday.
What about the trade that is -- the -- with the baby was pounding on the maternity ward windows looking at his little sister and then the other bay BA what are you -- -- there and he says speed dating.
-- -- -- -- -- -- It's super creative and you know until we come to expect that for -- -- -- they seem to mastered the the talking baby creative bit and I was very impressed with that -- they seem to get better and better every year.
When I really liked about that spot is at the close.
They drove a lot of traffic to their website and made it more compelling for users to.
Actually do something and take action rather than to -- -- just more -- them only -- I and what about what I think it was blood but platinum.
That there were critics of that ad it said same product fancy bottled what do you think has -- Eliot L as.
As as marketers -- -- challenged with.
With that every year how exactly do you continue to to reinvent to differentiate your products.
But seems to think that they came up with a unique angle and their attracting a specific demographic pushed -- I'd like to think that the other winning -- -- Super Bowl Sunday it was buds Alter ego in bud -- does that we go rescue dog I published a lot of a lot of marketing objectives on Super Bowl Sunday and that was really related to.
Heavy branding strong calls to action.
Said -- the message from the broadcast to the online medium and really letting the social universe takeover but most importantly annum.
They integrated.
Nonprofit organization which he didn't see in a lot of advertisements on Sunday and I think.
That's going to be a big winner for them.
In fact that bad we were right when that -- came on the group I was -- this that we've seen the dog get in the beer before but then they thought it was cute.
But then there was that right at the end you saw the you know the rescue I think it was a website they posted for for rescue dogs that are -- -- Law and that's weak and that's -- I think a lot of people remember this morning.
Nice touch the animal rescue foundation great cause apparently if you go to their FaceBook page.
They're gonna be donating quite a bit of money for everyone that contributes as well they're -- be having some matching funds in in that regard say -- spent three and a half million dollars to by the time very quickly how much does it cost to make one of those commercials.
While we really just depends on your budget you saw production value in the Chevy Silverado that that you mentioned at the beginning of the I -- catastrophe.
-- corrected and if if Chevy trucks can survive the apocalypse perhaps they are perhaps there are are pretty priest thirty however.
They also got pretty aggressive in that add to -- -- -- -- advertising to to their challenger and in board as well but I think on the whole lot of -- you really have to focus on three things.
-- -- -- -- -- -- -- -- -- -- -- Understand your audience and have strong calls to action.
And year -- year in good shape as it relates to conventional advertising no matter how big your business thank you very much Mark Leno from West Palm Beach we appreciate you joining us this.
