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The Booming Business of Chicken Wings

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    Atomic Wings Founder Adam Lippin on the secret to eating chicken wings and the expansion of his business.

  • Duration 3:42
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Game time is here now it's not -- -- OK but we're close.

And I hope you're hungry listen to this Americans will -- roughly 100 million pounds of chicken wings this Super Bowl Sunday alone.

That's more than a billion wings and that is -- up to circle the earth more than twice.

But did you know there is a best way the right way to -- -- -- -- -- -- an expert is here to tell us secret key is the founder of atomic wings and you -- so -- to come in with us and and give us all the wings which she did very -- generous -- What is the right way to eat a wing.

Right in in your doing.

Well for the ones that have to -- The in my opinion and I'm double -- -- by the way so for meeting the one with out with only one -- I thank you take my and I double dip with the blue -- But to pull it apart so -- you should get to wings out of one -- What makes a lot of sense and then so with a drum sticks the drumstick -- -- -- teasing an episode again that's sort of they're really I still double that there is any -- -- he needs advice on that then you know.

You know you got you know it's not they can figure -- and -- -- eleven to pull apart in my.

Right now there are trying to turn it into its finance for the people they're not trying to get as much chicken is pots about it.

Now have you always been a wing man could did you dream of having this low -- -- -- of state.

And in Binghamton and there was a local place that headwind and I -- by bucket fifty wings and I would go -- my dorm room and had locked the door.

And people who knocking on the door knocking on the door and I would let amended notes that there is -- -- doing about myself.

So I've -- sort of yes.

You've always been bravest craving for them.

-- so tell me about your business now how to dealing is this the biggest weekend for you.

This is definitely the visit the biggest weekend it's it's doing great we're thirteen locations one opened.

Last week -- in Manhattan and one opened up -- -- took on Monday so we're doing very little how many thirteen hour with the let's talk a -- about to open as well.

Now if you're at a particular kind it's more popular than others -- I know you can get as much heat is you want what sells.

Well -- what -- Is the mild to medium and -- does the bulk of that but we do get a lot of people -- suicidal and abusive nuclear as well.

So it -- nuclear and it is simply just like our two had you know very Asian producers who are still eating.

Are right on your menu and you have a Specter and and you talked about the technique we're you've also got something that I thought was really interesting your franchising this -- in a specific way.

Right we have traditional franchise and what we're really excited what we partnership with value -- foods and large distributor.

And we are it's a fractional model learn express model.

Where if you have an existing business for the pizza place -- bar burger joint.

You can get our branded.

-- program at a very low cost and run with it right away.

How -- get the buying power of a large group and the support of a chain beach to -- their own business is there perfect twin.

Course is a perfect -- affluent and what is the per -- an atomic -- you're going to bring the reason is it's.

Fresh it's a nice size it's Jumbo without the theory to -- right.

That -- can read it looks at the end and -- Christie and they're the perfect they are and it's authentic and real.

Giants or patriots or giants.

Nobody's on my side and you -- we're still great to bring all this into us and our guys here are -- work in -- way.

And it is time now to announce the winner of tonight's -- -- off.

-- to the final tally she's ever done wrong and the winner.

Is went -- -- -- -- Good job Alex I know you can do it and Chris falling short with just seventeen and now I think it's time is -- little upset okay.

It's a good sign for the giants -- -- although I'm pulling for the other team.