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Eugene thanks for taking the time to be with us you know bears.
We -- -- -- and do you go into this thinking and these kids gonna go all the way or do you think you know I don't get this united team that's gonna make -- -- well or is it just about the kid and with -- -- can get.
As far as endorsements go.
I believe Tracy taking its taking advantage of opportunities as they arise.
32 teams that are the season every year only two teams are fortune not to make it to the big gain but if you have clients in the position -- branded them well.
Once they do get to the big -- there on the big stage if they win you should be able to capitalize on opportunities.
See that is really -- -- Brady right he's got.
Under Armour Saudi Nevada out he's all endorsing you -- demanding.
What -- -- Reebok Toyota's citizen wants is we've all seen these guys in tons -- commercials lately.
Is that I mean I guess comes back again -- right you've obviously look at pin mini camp with football forever.
As a football player you have a platform across the world.
To capitalize on your celebrity to capitalize on your success on the field and leverage that -- off the field opportunities.
And with Eli with Tom Brady you've seen them do that.
And I think that -- particular he wins this weekend he will have won -- second -- bowl championship.
He will have.
Come out from underneath Big Brother Peyton shadow.
And really established himself as an upper tier quarterback is a true champions and companies love that as you see with Tiger Woods and Michael Jordan.
So what's your what's your firm -- ETO associates -- act Europe appeared agent as well cracked.
That's right and -- direct is that what's your firm does represent clients.
We represented that's correct we represented NFL players.
And we handle everything from contract negotiation to endorsements to.
And we guide them on the off the -- matters such as tax preparation and financial planning as well.
So we're full service agency.
How is that these days I mean are these guys and more concerned about their future than they were in the past we know we've heard I've heard numbers in the past that.
I'd have you know retirement over 50% of NFL players actually file for bankruptcy because these guys are so -- prepared financially.
This actual figure is closer to 78%.
78 -- and so.
I think and I believe now nowadays it's more impaired than ever before to align ourselves with an agent who cares for you.
He's gonna take a long term perspective in terms of your career.
Not only on the field but off the field as well taking your success and sitting -- the launch of security however long your career may be.
Again coming back to these ads -- I think they're getting 3.5 million -- 32 slot that's right.
We just didn't crazy crazy have you noticed that throughout the years that the interest in the NFL has totally pick it up I I -- -- credit it.
To fancy football but they're massive B and the admit -- you guys get offered more money when he seeing from errands.
-- Not only the US -- -- seeing international interest in the game last year 111 million viewers watch the Super Bowl worldwide.
I have a very good friend of mine who's bartender manager of Italian -- from the east village in New York.
And he's a huge Green Bay Packers fan and his story was actually featured on a short documentary on NFL films on nfl.com so.
The Super Bowl has worldwide appeal.
And if you position your client in the right manner.
You can capitalize not only in the US but across the entire world.
How do you do that means you extend these guys -- -- you know.
Speech lessons -- -- -- -- how to talk probably in front of the camera because that's really all part of it too isn't it.
When you position your client correctly you have to understand exactly -- what are your clients strengths what are his defining personality traits we have a client on the patriots will be playing on Sunday.
-- you Brown's surge is a very dynamic personality.
He's to do standing back foot after every home victory for Notre Dame.
And -- type of personality you want -- align ourselves with the company or companies that share that same type of philosophy that have.
A vibrant product or have.
Innovative philosophies -- really wanna do something outside the box and finding that consistent match that's the key to -- your client effectively still.
The -- your brand your client that means whatever happens with him he gets -- -- -- get some kind of you know he -- in what ever you pickup right.
That's correct okay record we security -- we do.
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