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Forbes Media Chairman Steve Forbes breaks down Donald Trump’s endorsement of Mitt Romney.
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Endorsement from a businessman -- minimizes over the top wealth and firing people come at a bad time for -- -- it.
To Steve -- now he is chairman and editor in chief of Forbes media knows a lot about both power and money which is our theme here alright.
That timing is a little awkward -- Saadat.
It is and I think it to typifies the Romney campaign he wanted to fronts in Dorismond say take it when you can.
But he's got to learn is the Wall Street Journal said today quoting a Mark -- about Richard Wagner mean he's he's better than he sounds.
And and at the same is true Romney he's got to get his message down.
What does he have that domestic you know a lot of people look at what when Newt has -- fire in the belly and -- talks about Bain Capital but talks about.
Americanism and talks about what's gone wrong with a country what needs to be done.
To get the country go -- right again.
He has that fire in the belly I haven't seen that same fire for -- have you.
-- sought in the last couple of days in Florida where Romney finally started defend capitalism defend his own career and very positive and vigorous terms he's got to do more of that in the future.
And also lay down some policies that shows you don't have to be -- the common touch that does say Bill Clinton has.
Have policies of Reagan had we'll get that America moving again such as simplifying the tax code put some.
Meat on those phones that you talk about same thing and stable dollar -- thing on health care.
Peaks are to get those -- substantive way he'll be fine regardless of this.
Well send a message for -- is K but the messenger also as much as we hate to admit it sometimes -- important how you deliver message and who you war and what's your associations are in -- and I frankly think this for comment was taken out of context it was a bad rap against it but nevertheless.
He does have to be careful about the it depends how he couches things and to be seen as just you know the the Donald Trump kind of rich guy it doesn't help them right now.
Well I think it -- shows in terms income portray that is entrepreneurship Donald Trump who has built a great aunts -- great entrepreneur or and a question and that natural remote written Mitt Romney can say he's about people who create things people make things happen.
And instead of -- being defensive about it.
Play -- -- -- on it and make your case that's what he's got to learn to don't -- voice being on defense by the way we got to mention this I it's not necessarily to the point here but I there's a lesson in marketing here of what about what Donald Trump did he kept us guessing.
All day in the it when I woke up this morning I heard on the radio he was gonna be endorsing Newt.
And a lot of people thought it was gonna be right let's -- what I would add is that just trumping a very good marketer.
Knowing how to get the most mileage out of a situation instead just I'm endorsing he keeps people on tender hooks right to the end.
He's a master at that because -- might as well on TV if -- if you're continue to guess about who's gonna doors you're talking about Donald Trump dissent and and you make more news.
Romney got more news from this number of this morning -- had been those rumors about -- now you have your guy used to be Rick Perry Rick Perry has ended up endorsing new.
What are you added it.
I'm gonna wait it out may -- you'll run all endorse you.
But Abu NATO's vary but I do wanna see in terms of Romney can he -- take it to the next step in terms of winning this nomination going from -- -- to be the substance the -- Reagan -- in nineteen -- that's very interest in which you say because you want.
Him to actually prove it you want him I mean you do see this process as a testing ground it's you're not.
You know waiting just to be quite a way -- might have been you really want somebody to prove that they deserve your -- Well yes I think the American people want to see you are you growing in this campaign people don't expect you to start full blown they wanna see how you mature how you respond to crisis how do you respond again if you're all gonna make them -- the campaign trail.
How do you pivot off of that and make your case and he's just beginning to learn it and hoping I'd -- -- doesn't make mistake I think he just because he won Florida.
Game over.
Now it is not and politics thanks -- politics -- television or similar in one way simple clear messages work far better than long convoy know 59 point program that's what I'm getting to what is just simply on -- for just make it simple abolish the IRS or something like that sort of people here fifteen on the look for the exit -- and somebody said.
Not only had ten.
So one of the Romney get it down to three so can you call Muppets -- -- you know our model but I -- for anybody who's got the right message now is getting 21 million dollars a year I'm giving -- free this free subscription Forbes magazine and a couple of Michael Campbell that capitalism battle make an even richer than he has actually that brings up the point of money.
-- it's -- a tax on that I Donald Trump's voice is one thing his money is another busy -- Back up what he says with his money will -- Begin to spend the big bucks on on a new -- now.
I mean -- data Mitt packed up I don't think so Romney's.
Demonstrated that it can raise the resources.
So it's not so much resource is right now it is getting the message right -- -- ready for the top job showing -- -- -- on Obama.
On ideas on how to get this economy -- and not let.
Obama define the terms of debate liked Obama's gonna -- this fantasy economy.
That doesn't exist but he's gonna try to pretend I can give it to you we got to move on but I I finally have to -- are you glad that this thing is taking a long time that it's not being -- is it does it strengthen the the Republican Party as far as you're concerned are -- -- Romney had a good phrase it's not divisive it's preparation and the preparation of these divisive though has been pretty pretty let let's talk is you know you can get over mean we had some very tough -- long fights in the past but you've got that message the party will unite around especially against President Obama Steve Forbes good to see -- my -- gonna see it.
