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Former Reagan Speechwriter Peter Robinson argues the presidential nominees aren’t hitting the messages American voters want to hear.
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Thank you well whatever the true value of -- endorsement it is clear that he sees himself as the kind of king maker within a conservative movement is -- Let's ask Peter Robinson speechwriter for Ronald Reagan has been a friend of mine for far too many years to count.
Although -- I do have the figures but I'm not gonna bother here godfather that's a term that sometimes you hear about Donald drug that he -- become.
The godfather -- Bard or king maker is that true or is that just trump overblown statement.
Yeah I don't.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- And then there's the bad Donald who is let's just go ahead and say a loud -- who likes the limelight which Donald Trump showed up today.
I was looking for some kind of argument I was looking for Donald Trump to make that case.
And instead as you and Steve said he.
Carefully built potential all day today and he had the whole -- whole world looking at him and what was the case he said -- is tough and -- Smart and -- sharp.
Newt Gingrich is tough and Smart and sharp.
Rick Santorum is tough and -- In other words Donald had a chance actually to say something to make -- case on behalf of Mitt Romney and he didn't take it looks -- Mitt Romney didn't need this endorsement before Nevada which is going to win -- -- it last time around he doesn't need Donald's money.
What Mitt Romney needs is somebody to make a case to demonstrate why people who work conservative in particular the conservatives who are holding back on this guy.
Why they should -- would.
-- yeah like Steve Moore for an environment like Peter -- -- -- our.
I'm waiting for you to -- by the way it is and I don't know and I were not bad -- about look at -- -- -- got a little more objective until until we get closer but the the fact is is that is that a lot of people are not only looking for a message which is what Steve Forbes is mostly interest clear -- message about how he's gonna change -- -- -- but also the messenger is important -- -- Iowa's important.
And you -- for Ronald Reagan Ronald Wright was such a likable man but it did in addition to his being a likable guy I would say off the top by the way that I think Mitt.
Is more likable than do I think even knew would probably agree to that.
But you need more than like -- -- you need to be strong and last night we had Sarah Palin on she is leaning towards -- And I asked -- why here's our she responded here's my question to.
What I'm hearing from -- fighting encapsulate for second is that.
The general election can be -- down and dirty and there's so much waded in the president's favor first all he is president but the media in the money at -- That you're gonna need the toughest fighter.
You can find -- go against -- and the toughest fighter.
Right now among those running for president is Newt Gingrich on the Republican side is that -- percent.
I'm seeing right now today I I'm singing that David because.
You have to -- to that school of hard -- So.
What is it Peter is it -- like ability factor that would be more likely to win against President Obama or that the tough factor that new clearly yes.
You know.
-- -- is tough.
On the other hand Romney just spent a huge amount of money showing that he knows -- -- dump garbage all over somebody.
The problem with that -- these cases that campaign seems to have understood that -- toughness yes but just dumping dirt on somebody isn't toughness that's just great point hurt.
What what they need is a message strength in conveying the message.
When Reagan Reagan Reagan's message was always generous it was -- -- positive pick up and and he was able to use humor he would never belittle people.
Even his opponents he didn't belittle you remember that great Reagan line.
A recession is when you lose your job.
And recovery is when Jimmy Carter loses his job back to -- wasn't nasty and -- Carter but it made the fundamental point if Mitt Romney.
If Mitt Romney had the fundamental.
Perjury impulse toward finding the message today when Donald Trump endorsed -- Mitt Romney would have said here's why I'm honored to have this endorsement.
And he would have talked about all the jobs that Donald Trump has created for people from -- Up to executives.
All the people involved in building those buildings that Donald Trump is built in Manhattan -- Atlantic City.
And he would have demonstrated that connection.
To ordinary working people point through the endorsement of Donald Trump -- very happen.
Very good point by the way -- in terms of like ability Ronald Reagan was likable enough to invite is enemy Gorbachev.
To talk peace Wear them but he walked out at -- of -- he made no -- about what he walked out he was tough enough to say the heck with you brother I am -- because -- not offering me anything.
I wonder Mitt Romney would have that kind of toughness.
Boy I haven't.
I haven't seen it yet in the debates the last couple of debates in Florida he was able to stick up for himself well.
But there's still there's an edge look.
Mitt Romney's been wealthy for very long time he ran Bain Capital you just get the -- I get the feeling maybe it's unfair but I have to admit this is the feeling that we're talking about subjective readings of politicians.
The feeling I get is.
That it's been a long time since Mitt Romney have people around him and said you know you just blew that you.
And one of the things that was characteristic about Ronald Reagan as governor and even as president Mike -- could walk into president Ronald Reagan say.
You just give that speech your timing was off you need to do this you need to do that.
I don't get the feeling that.
The feeling was Romney's petulant rather than strength still he's getting better is getting better but still there's that.
Peter not quite there we got to leave it at that Peter Robinson great let's say again my friend thanks so.
