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Payvment CEO Christian Taylor on how businesses such as his have sprouted up and benefited from Facebook’s success and growth.
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About the expectation of a company that could -- the markets because of its so called.
Halo effect FaceBook Wilson filed documents to launch a five billion dollar IPO it's actually smaller than people had expected but.
Perhaps Facebook's real value was already stunningly higher thanks to that halo of success that it -- cast over businesses that have sprouted up around it.
From -- have more squared up interest.
They're all riding Facebook's way -- with Mark Zuckerberg on the surf board there but we're going to show you a company.
That could very well dwarf many Facebook's wait for -- writing it -- -- the CEO of Facebook's largest social commerce partner.
And it's cold pavement Christian first of all.
Congratulations -- this is a company that they call -- commerce commerce up our opportunities that spread up around FaceBook that's the F but.
Everybody wants to partner with FaceBook and Mark Zuckerberg how you get an honest with.
-- -- then that -- started about two years ago and we we originally did have a partnership when we when we first started with them.
I think we -- we are fastened peiris is accompanying -- who really did start to acquire sellers and help our sellers connect to FaceBook users really fast.
To the point where you know we became really an unstoppable machine today we have over a 150000.
Brands everything from small sellers to.
Two celebrities that that use pavement to sell on FaceBook and connect to Facebook's cluster -- billion users -- I think it was -- traction that really you know helped us build a better relationship with FaceBook.
Let's explain to people who don't understand how this works so you guys are the shopping mall F commerce opportunity if anybody sees anything on FaceBook through these.
Through these merchants or on the news that areas that you have CM so -- -- this because of the hat we'd have a FaceBook page for our our shows certainly but.
I'm saving money by not shopping audit.
You know you've got the -- and the own button so people see something that's mentioned like a little -- and who knows what a little a little fountain or something you click on that you say it all.
Immediately it buys and you take a profit.
Also the way it works is that come our sellers got a Paper dot com and they essentially install on -- that -- -- -- -- e-commerce store to their FaceBook page so essentially they're able to.
You know to -- inventory and have you know direct sales going on there but yes we also -- the shopping mall in FaceBook come looking -- -- Faced a small dot com it sort of takes you directly in there so every one of our 150000 sellers.
And up -- -- -- -- that's really where the discovery happens that's -- really where our sellers of the most excited about connecting with new FaceBook users that.
Might not know who they are how much -- FaceBook take off the top for this relationship.
They don't take any thing Tom shopping on Facebook's absolutely free to the sellers.
So it's it's really aid that's probably why it's grown so significantly in.
I mean this holiday season the month of December was really the break out for shopping on FaceBook we had over.
A million FaceBook users that shop just in December alone now.
Usually right after the holidays there's a big debt it's just sort of not any -- that you have this you know the strap right after a holiday season.
Piven hasn't seen that at all we thought we've actually went from.
Essentially a million in December till and last month in January 1 point two million which means that I want.
People tried shopping on FaceBook for the first time in the month of December and and loved it -- continue and do it.
Christian up what could the IPO mean for -- and could you conceivably take on the big boys like Amazon and -- back.
I think we are ER.
-- you know taking them on I think it's in how -- -- really developing a and you kind of animal becomes a shopping where people are discovering products.
Not the reviews you know in sort of the old school way of doing e-commerce but really through.
-- social connections and discovering products their friends in and people that have similar interest is that -- them.
-- so there is this.
There is gonna be this huge opportunity for shopping on and on FaceBook and four three covers in general that's really tied into.
You know FaceBook social graph and even other social network such as Twitter and NG pluses social networks.
Christian tailor the CEO of social commerce site pavement we're gonna watch this one and I'll wait for your IPO -- -- when that happens they.
