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$3.5M for 30-Second Spot During the Super Bowl
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FBN's Dennis Kneale breaks down the Super Bowl ads to be watching out for during the game.
- Duration 4:25
- Date Feb 1, 2012
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FBN's Dennis Kneale breaks down the Super Bowl ads to be watching out for during the game.
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Are here Fox Business -- about the -- -- here are some Super Bowl related numbers for all of you.
One quarter billion yes billion chicken wings are gonna be eaten.
One point three billion bottles of beer gonna be knocked back -- it costs costs -- is like really be here are some.
Twelve million of us we'll go to a bar or restaurant and third at -- like Austin.
And 36 million -- -- -- own party.
And how many of us are actually gonna be watching the game a 103 million is the expectation that is up from a 171.
Million.
From last year.
And of course.
You companies Sunday big money is gonna be on the line advertisers shelling out millions of dollars for 32 spots during the game Dennis -- Joins me now what we can't expect one what 3.5 million -- Third -- Saturday -- 1161000.
Dollar per second up 16% from a year ago a sign that businesses are -- -- little more optimistic about the economy perhaps.
Now select the Super Bowl ad story for what does that say about the mood of America you know last year Chrysler have very somber -- with him and -- vowing to rebuild Detroit that kind of thing.
This year lot Sicily this and Merck let's take a look at a lot.
Bearish view our results is back you know -- that ultimate -- role.
And they in an ad for Honda car ads especially -- this year spot for Lexus Saudi Chevy.
-- arrow Suzuki Honda.
So popular -- -- this up Fiat have where -- -- falls in love with a really.
Attractive Italian supermodel.
Who -- that never half -- face.
-- and not always been and it turns out you've actually really a Fiat -- the the car itself we've.
Objective vacation of women in ads continue to after all it's really into that guy yes he has.
And then you know bug VW -- can kind of of reprising that Darth Vader -- Because -- these dogs they're seeing the a theme song for start.
-- acted on around -- it's.
Pretty good yeah.
And you'll feel Greyhound -- And -- imperial walker had no word on the Greyhound animal rights activist I think backlit.
I look at -- you'll see -- this is for PW.
We're borrowing a theme song don't start work and they're coming in and the Greyhound that there's no word on how they feel about that they are protest -- -- -- -- him.
-- that uses Greyhound racing against the -- character mr.
Quigley.
Who's wearing sneakers.
A problem I am a big animal rights person not a problem behind animals make and there's mr.
regulate unlike in the quick man I like.
-- and then there's of course to read those that he could never do that without the real -- like this because you see this.
Answers distract you -- fan and business the girlfriend trying to get his attention.
And -- is up resorting to which -- -- Cawley.
I guess my colleague tortilla Teddy it's to his attention to get on the -- Now watch this and here's the punch line.
There's the tortilla Teddy.
And there's -- -- diving again.
I think those kind of -- and that with Doritos or whatever -- -- dollar and yep well -- both convert are entirely.
Representative of reality anyway totally -- thing about the super -- -- -- -- -- the breakdown has is like it'd -- I can't launch the company did godaddy yet to -- -- -- million dollar note that while we're very can monetize business of domain registration really can make -- -- the leverage you get when you're a little guy.
Who who risks his big money -- be far higher though than leverage you get when you're a huge -- -- brand already but you're 30% of people in the Nielsen survey.
Said that they go out and buy something they've seen advertised on the two ruled that a few months after seeing it because of the -- that's a pretty good.
Estimate you think that shareholders in these major corporations can't -- -- it replaced -- million dollars on -- I don't think I air.
Bottom line and I think that you're actually shareholder a big advertisers and why aren't you on this -- I think there's a certain product I feel a certain identity with a summary of all the stock and you see -- they're out to be good for the shareholder Iraq.
You know although for a small company it's a huge waste of money.
I'm disappointed -- -- David -- that again because that's.
Oh is it really.
Who know how I have no idea what that maybe they athletic body up of the world David -- -- Dennis thank you very much are about yourself thank you sir yes well again at eleven.