Also in this playlist...
This transcript is automatically generated
-- as we get -- but this year for the first time ever football fans can watch the Super -- from the comfort of their own phone.
Out one with mobile viewing online video programming continues to grow we talk about it all the time and we happen to have -- rob Barnett with us.
-- -- -- yelled my damn channel.
You and I met -- Las Vegas at the Consumer Electronics Show -- years ago when you were just getting started but now.
Still gone -- and strong you and I met it was us we were six months so it's rifle for years ago now -- out of diapers record.
Running a business is it -- -- the -- you first of ever wanna talk there's some developments by the way and your business and before I get to at this whole idea.
Of television in the way it's presented changing.
Mean you're part of that to some degree and -- a lot of -- companies are as well the suitable being streamed it's kind of a big deal to say it's not just the networks now they have the rights to stream it not just on TV.
How is the business in your view changing.
It's it's radical I mean you're seeing shifts now that are moving so fast that you need you know a master's degree to keep up of them.
From the technology side.
The television network of the future is in everyone's hands right so so you've got to you've got to have it mobile and you've got to be in -- situation.
Where the content is the most important thing what's gonna come what's gonna come through.
In your hand is -- we're focused we have really -- -- making great content.
-- that's of the -- -- old saying its content is king but so the idea is don't to have two guys in a basement.
-- making their own video and say all okay it's on line.
It's -- -- just as well as it is on TV we're adjusted running your business you know the small.
-- doesn't mean it's gonna capture a wide enough audience to make money.
And that's why a number of companies now we're turning to more professional content are -- Talk about that how do you make money in that environment you're not going through the normal channels like we -- on cable television right now.
You're doing -- in a different way and -- YouTube to deal future bright.
We do -- so widely reported new major story but in the last couple of months -- reading about YouTube now backing about ninety companies to make some real premium contents for their service and we're proud to be.
One of the people selected we're gonna do something very strange and radical -- we're gonna do something just like this alive television show out of our studio here.
In New York but I shall be online so we are providing.
Some really great high profile premium comedy you showed a cup right it's ago.
One of our series called waning gazes created by David -- in the business model for shows like this is to get major advertisers to back it submitted Fiat.
It paid for the whole thing.
Okay so is -- network in and of itself on YouTube.
Yes we have.
Destination at my damn channel dot com right and we syndicate to YouTube as well so that would eventually both spot or maybe -- show up on say.
What do -- that an HD on a Google TV -- and you don't apple TV is those things continue to develop the play -- feeds every device that you can possibly imagine and will be launching next month in March you think apples and and and this is kind of a theory and a lot of people brought up -- -- apple changes this game like they did everything else in other words there were.
And there's web TV before apple TV comes -- -- its newest version -- to me how I disrupt this whole deal to are now like a lot of people I.
Spent some of those days of my Christmas vacation reading that book and the desperation that comes out of that company is phenomenal but what's most inspiring to me.
Is a focus on the consumer and what we're trying to do is give the consumed with the best original content possible how long -- the shows usually on that's the most asked question we've ever had since the first time you and I met right.
We believe that you've got it will be the rules of the audience and that's like a pop song or music video that kind of 23 minute zone.
Seems to always be the sweet spot for online video.
You can't go longer even if it's on a good -- device Chico put half -- well right -- I think when that happens that I spent a lot of my life MTV and VH one producing long form television right that's another medium and will be doing that as well for short video you've got to be in that zone.
Rob thank you and good luck with the YouTube deal and everything else thanks so much rob Barnett and it's my damn channel that's it right there David and I watched every episode of.
A little wider her on -- -- got a history means us -- can go figure.
Filter by section