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Arm holdings is defying gravity well other chipmakers are taking a hit at least in some areas.
Shares of this company which actually make the architectural.
Design of semiconductor chips.
Are up more than 13%.
Over the past year so what separates them from the rest of the field.
Let's -- Simon cigars president of marketing which -- the American subsidiary is joining us now this Fox Business exclusive from San Francisco California.
Your quarterly profits up 45%.
Year over year looking very strong and you're in about 80% -- architecture.
Is it about 80%.
-- Smartphones which -- that was a huge driver right now.
Is that really at the heart of your success over this quarter.
But have been many things behind our success and an overall 2011 was a great -- for home.
We've seen growth in many of -- markets.
Very -- and for all penetrations -- the mobile space but on -- -- used in lots and lots of different and applications.
Anything from coffee machines.
Antilock brake systems in calls and of course many many mobile devices.
Saw success has been Shih Tzu growth of the -- -- different and markets.
OK you've got success yet and there's also a lot of competition -- -- we talk to analysts who say that.
That Intel may really be at the heart of sort of the competitive force every time we -- Intel about this is say well you know we we sometimes work with arm but in the end.
You've also got android swirling around how will you continue to grab market share in this very competitive space.
But if you look at the total number of chips -- in 2011 the constrained microprocessors.
On accounted for about 30% to flat so you know we see lots of market potential for on going forwards.
In the mobile space.
Really keeping ahead of a competition is down to continually innovating we try to help promote roadmap -- -- -- And -- is in high performance and a lot of -- consumption.
And we think coupled with a business -- that's gonna get on the on the ecosystem.
A big success the biggest bonds -- thankful.
It's let's talk about that ecosystem -- know Intel for example reports huge revenues 45 to fifty billion compared to yours which are smaller of course like 800 billion yet.
Of where your architecture -- -- everything from Samsung to Sony Ericsson to.
I mean I was looking at the -- apple iPad and iPhone not to mention also Nokia so in a way.
You really have this gigantic halo in many different company's product so you talk about where else -- going to be whether it is in consumer products like toasters itself -- What you have your your sights set on.
What are you looking -- as I wanna get inside that consumer product.
Well we are in many many different consumer products right now.
I was at CS a couple of weeks ago and it was great to see some really sophisticated digital TV's coming out and -- on technology.
Some of them having actual -- processes for the first time.
What's that what that C nightly news is is a really great user experience.
Of accessing small TVs and applications and and accessing content in new ways so that -- particularly exciting area.
I remember I think it was about two consumer electronic shows ago two years ago where.
Microsoft made the big announcement that they would be using your architecture for windows for windows eight.
What is that going to do for your business and obviously everybody's waiting to see if they contrived.
And and these really succeed Simon where others have failed and I'm talking about the tablet industry and they would be late entrance here.
Compared to of course rim which blue with the playbook Hewlett-Packard didn't have success with its tablet.
-- windows using your architecture really win there -- up against a very very formidable competitor apple.
-- we'll have to see how the market plays out how many says late entrant remember this is a market that is very bring you still.
Obviously there's some very strong play as because the market is -- quickly.
And I think there's less scope for innovation that area will really have to see how to market plays out but you would be in both which is not -- -- -- Maybe -- windows tablet.
Well with we announced penetration among evolving and yet we we -- set to to -- further -- -- him -- -- regardless of which companies and individual winner.
Think that's how you really -- that's why you guys are very Smart and win no matter who does well thank you so much because -- license your products good to see is Simon thank you for joining us.
Thank you Simon cigars as president of arm -- and arm holdings there.