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Well you may have seen the movie bend it like back government but are you ready to sell it.
Like -- -- Swedish fashion retailer patient man is teaming up with the soccer star.
For the company's first ever Super Bowl commercial joining -- out the sneak -- Yeah the first on Fox Business interview is Dana equally is the president of H and North America think -- being here.
Thank you very you're making huge gamble you've never ever advertise on this of -- three and a million dollars for a 32 spot.
Here is the -- showing it to our viewers right now.
We are after eleven years America -- and has expanded to 236.
So what now we see that we have the volume should go national that we would like to reduce the -- That's Super Bowl have over hundred million Americans watching and we want to -- and show that they to them is here to stay and we neck American costs.
Let's talk but I easily you what you got a British soccer start full British -- video again producers if you wanna have no problem with that but let me just say no he has never done a Super -- out before so this the partnerships.
But I -- you're making a big gamble on the -- the clothing line as well it dated back.
Ever see that one -- then -- David Beckham body where facing them it's a very strong on the recollection is the stylish.
High quality and outstanding priced starting at 1295.
And David is a worldwide.
And that celebrity athlete.
And nation and as well what retailers are we looking for athletes that this covering Asia bureau under US and David is the perfect match for us.
And you do have an international audience for the super ball in the coming to kind of banking on -- as well could -- -- rhetoric America for each of them yet OPEC.
And you don't -- the world's second largest fashion chain up publicly traded over in Europe not here in the United States but you have the same issues a lot of our retailers -- had and that's cotton prices that is actually been a problem for you as far as sales go and profit.
What about 2012 or you could maybe have the same problems this year do you think.
And we don't seizes see that's very we are really one promise that it customers the fashion quantitative investor -- So even a allowing prices -- gone up we have not transferred to our customers we have kept our low prices.
And I'll -- market has been affected by that on what -- -- long term company.
We gotta be here in America to full long term I want to show that we have this promise we to fashion the quality of the best prices.
You're also gonna have -- will say about going back to the initiative of the super lawyer get a public huge time square.
The New York LA do you really going national with this thing -- -- -- extra.
Capital into this venture with David Beckham not just the commercial -- we're all right okay.
Let me ask -- this.
You know you had other celebrities perform and -- Madonna yeah digital -- and aids and that is do you view that -- the success at -- you're gonna keep doing this maybe get the celebrities and more but that's.
That's correct the old vehicle operations we have wood -- to sign is a small with both the -- -- So levered to us is among dawn on now we have a celebrity's slash a sports athlete that's Beckham has been very successful us.
Driving a new customer group to us and also they come and -- chopping and and you find the rest lower.
Assortment in the nature and the line is like fourteen to seventeen bucks right for the Beckham.
By about Beckham -- right underneath.
Restart sees that as well 95 okay odd about Beckham David Beckham has an amazing body there again -- -- -- thank you very much as I have you on the show president of North America preach.
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