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Harlem Globetrotters CEO Kurt Schneider and “Flight Time” Lang on efforts to keep the game alive.
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Brands are prices the Wall Street Journal's a brand Coca-Cola of course and let the Harlem Globetrotters they have been around for 86 -- now.
And it -- brand is as strong as ever.
Even in this tough -- Folks flocked to the -- so how do you keep the brand fresh -- by doing things like you guys have been -- in this -- of the wide shot here by doing things like this.
Harlem Globetrotters CO -- nighter is here and of course one of the stars of the team flight time -- good to have you both here -- to be here thank you so do you think the brand is as fresh as ever occurred I do.
And you know it's tough when you the brand -- 86 years old -- a brand that's survived the Great Depression.
-- next recession we've survived everything.
And people have such great memories in this print when you're child and for us we're now we think is relevant as current as ever you know you could be talking about Coca-Cola you could be talking about the Wall Street Wall Street Journal's over a hundred years old -- calls -- And they kept the brand fresh what you have to work again don't just absolutely now as well first we have to make stars that people wanna relates right now we're -- -- -- there Libya have generation kids want to be that's exact -- is that -- stars -- go away doesn't mean didn't you see -- building -- -- kids love.
But also.
You can't be just a live event people content that's the greatest how many -- -- experience and see the game which you have to create platforms people to be able to experience a brand new plant all the time right.
So we're on FaceBook and our FaceBook likes are up over a 1000% but.
We did something this fall the world's biggest digital horse scheme ever where all of -- fans would send in a video.
And then we picked it.
And then if if -- video we picked -- fans picked we.
We're not meet the Pope president have to replicate that shot if we made it called termination got an -- if we missed it we got an age.
So things like that flight time.
You I mean obviously are great basketball player but -- but.
Did you have to learn about how to sell the brand as a globe Trotter.
I'm -- I mean I've been doing this for thirteen years I'm not -- from the -- and I've been around the -- and I've definitely seen -- a lot of progress come to -- -- with the team and and spits in the last five years since -- -- -- took over in.
Made stars out of Gaza that this must fill Big Easy special K and I -- -- about a lot.
I'm and that's all that but I did they tell you that you were always on -- always represented in the globetrotters and -- you have to keep that brand fresh and alive and clean.
You definitely have to familiar always familiar always it will try to wants a little -- always -- growth will try to 24 hours a day seven days a week on all exports went 127 they that we should consult filled people.
Look at us and expected you know different level of -- intelligence from -- multiples of that.
These intelligence and I think the fact that you focus on our younger group I mean you really focus on the kids that are that are growing up.
You you -- even more of a model but a lot of other professional sports -- The -- -- -- we do -- to try to focus on the home on the key is and try to make members that their parents that you know bringing them for the souls.
Have have when they were kids but the thing about the will try again you can be three years old you can be 93 and still have a great time.
Where were you before the globe drive thumb before the little chart that was less than their college graduated in 1998 came right out of college the globe pretty much came right out of college well guys.
