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Former “Real Housewives of New York” star Jill Zarin on how she launched her line of shapewear.
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Great idea but don't know how to sell it.
My next guest knows a thing or two about launching new products you might recognize her from the hit Bravo reality series the real housewives of New York.
But she's also an entrepreneur or with their own -- and jewelry line now -- new fashion line.
So tips on making your idea become a reality.
Chills are -- is with us thanks so much for coming in we appreciate it -- having me RE -- you have done you whip cracked the code.
On home shopping network you're going to be on.
And I think a lot of our viewers out there would like to know how you did it.
A lot of hard work and coming up with something that I think that out the real woman needs.
-- -- -- I was on a reality show the real housewives of most people know me from and I was in this -- getting out of the car with my husband.
And I stuck my foot out and my whole lay my -- was -- And it was ugly it did a match my -- talent and I just impulsively -- to my house but I gotta come up -- shape of that has -- I -- at least if I stick my -- -- I've got the big sexy shelling.
And that was the power of squeeze could -- had a come up with a name and packaging and a manufacturing.
But what people don't know about -- is that I've been in business to 25 years I was a buyer at Filene's department store.
And I've been in -- sale and shapewear and in Sox.
The twenty years at a and I 200 million dollar company isn't something that you come to without any background -- now information the city had I don't know it.
What does it take to be an entrepreneur were in this category because a lot of women say hey I want to have all the success of folks it's banks.
They see all these -- out there they know the names.
Wouldn't you bring besides the -- that you think made a big difference well I think in the in the shapewear category and leggings and types.
First I can I wanted to be more competitive with my price because I didn't wanna pay more money for what's under my clothes than what I'm wearing and Willie.
-- I was it was there was only one game in town for a while and it was very expensive.
And on affordable for a lot of people -- that was the first challenge.
The second what I -- to -- -- to the products and I want it to be a flat soft silky -- not that stiff -- that -- wearing ahead.
You know like a -- like a bride whereas I wanted to be sought and so soft and sexy.
Also I wanted to come in multiple skin tone collars.
I want it to be simple and -- so it should be tight tighter in tightest keep it simple lake is in I want to -- I want something really tight that I.
Have to cut myself that up because I gained a few pounds and -- have a tight dress.
Well I want the tightness that.
But if I want something that when a fall asleep in and be comfortable wearing too bad and I do I sleep in my ship where it is we support.
I also like -- because it is it gives me support when I'm sitting in the chair so I was lucky in HS and I went to and they -- have other shapewear out there.
-- tell me how did you approach them and how did you get to know them.
What was it that sold them on you now obviously -- new you know they did you had been on this reality show but.
It isn't everybody on a reality show is not an HS -- in the competition.
To sell them products and let's be honest I'll tell you what was different is.
I had the goods.
And they'll tell you that they'll say you know what we think -- is going to be terrific and we think she's got the -- personality for us.
But if the goods warrant you know they are and the products wasn't great we wouldn't buy it.
So they give me a three hour wind -- 9 AM 3 PM at 8 PM on Friday February 10.
It's a special -- New York City that they're doing.
And so I'm going to be one of the main attractions that day and I'm beyond excited because I know the product is gonna sell because it's unbelievable quality.
That when the woman opens it when she gets -- she's gonna be so happy.
Married and you also the jewelry line right I -- know it's coming out next week -- today chills actually dot com.
All under a hundred dollars you know bar until you can catch her on HS -- that she said February 12 don't miss that and and OK great our February 10 sorry about that may have been wrong -- OK -- -- rip.
