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Coca-Cola CEO on Rebuilding Confidence in Economy

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    Coca-Cola CEO Muhtar Kent on building confidence in the economy and the steps to boosting job growth globally.

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Right now -- the World Economic Forum in Davos Switzerland -- claimant is going one on one.

With some of the biggest names in global business.

This business leader does business in 206.

Countries he has to deal with all kinds of things like rising and falling commodity prices and so much more.

We are happy to welcome muhtar Kent the chairman president and CEO of Coca-Cola.

Nice to have you -- to -- Your first session.

Is going to be on growth.

Should we laugh -- that word just -- Christine Lagarde of the IMF is saying everything's contracting and she issued a dire report about the world's growth.

I don't think so I think we have to.

Ensure that.

Business whether your small or larger a medium sized.

And government whether you're national or sub national.

And civil society.

In all forms NGOs education we have to all work.

Closer together in greater collaboration.

To ensure that we come up with a solution for the current levels of confidence we have which -- no good very low levels of confidence we have in the world.

We have to raise confidence levels we have to have a bad that the work better two to have a better.

Governance model in the world.

Better social harmony.

And more sustainable growth Cavuto are people come and they sit in these years and they say we must ensure that there's confidence.

How well how do you -- I think you have to have a model that works.

More alignment between business.

And education.

More Keener focus.

On small.

And medium sized enterprises because that they are the heart of all of poll.

Economies in the world.

At a greater focus on international trade.

Compress.

The commercial commercialization.

Of innovation these other -- just look at the model of Coca-Cola.

We currently employ around the world.

Close to 700000.

People in 200 -- six countries.

In the next ten years.

Between now and 20/20.

-- going to create jobs for an additional.

100000 people.

Just think of that -- 101000 jobs per year.

All around the world where a local business wherever we operate.

In the United States we are growing and we're investing in creating jobs.

In Europe we're growing and investing and creating jobs and -- growing faster in the emerging markets and creating more jobs.

Last night President Obama gave his State of the Union Address talked about in sourcing jobs talked about a lot of these issues.

Did you hear what you needed to hear what did you wish he had sent.

I think.

I have a tremendous amount of respect for the president in difficult circumstances and his administration.

And I think what what resonated with me is imperative.

To -- is imperative to create jobs is imperative to have social harmony.

Those -- critical elements and let's let's be sure about one thing.

-- the United States consumers.

Generate ten.

Ten trillion dollars of demand.

Here ten trillion China only generates two trillion so if the US doesn't grow the world really isn't a good place.

You had said in September that it's harder to do business in the US than it is in China do you still feel that way I think the key important thing here is that.

China.

Many other emerging markets Latin American markets Eurasian markets are learning very fast.

And learning to support businesses.

In an effective clear transparent way very fast and that's what -- really said.

We need to make sure that we don't fall behind in the United States in Europe.

Last year here at Davos you and I spoke about which you support.

A tax holiday for repatriation of profits profits for companies like yours that are sitting overseas because.

You guys don't want to be double taxed.

If COP Congress came up with an idea to do that.

But have a rider attached that said if we allow you to of this tax holiday on repatriated profits she can't lay off of US jobs which you support that still.

We've always said that once having a mandate is not the solution which is a holiday one time holiday to bring.

-- repatriated to repatriate profits we said always that we support -- overhaul of the tax system.

In a much more broader holistic context so that.

The environment is created four business two look better into the future to have a better motivated approach towards investment into the future.

My last question.

What do you gleaned from being here stop us having a lot of people say it gets political line Mick -- just back down a little -- I guess he's -- early because he says he doesn't wanna be a political pawn of the UK but.

What do you really come here for.

We come here to.

Net -- to talk to each other to talk to to create.

-- better environment for this triangle golden triangle to function.

Which is government business and civil society to fine tune the models that we have to make.

Sure that we thought.

Together and model that is better connected to social harmony than it has been so far that's why we're here.

Muhtar Kent thank you very much for joining us thank you have a broken slot -- Oh that's that's not flat panel is that life patent.

Take a look at slightly -- back to you.

Tightly as they probably the -- would freeze -- that Wendell is -- -- to -- can't -- chairman and CEO.

Of Coca-Cola --