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Is the NFL scoring a touchdown with ad sales?

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    Rick Horrow on the Super Bowl, JoePa, and the most powerful athlete in sports

  • Duration 4:02
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One of the hard laws would have been enough finals we went from having beat Jim and John -- boss Super Bowl.

To neither one now they can may -- watched the game on the couch together -- their respective families listen they were amazing games we had a couple of months and niners game we -- missed field goal for the ravens -- I'll be a long time I felt the L got hurt and yeah -- -- this is football -- brotherhood all right get over it.

And also -- an asset tale like and while they're all all over again when they that is feel bad that eight we can all cry let them franchises are worth over a billion dollar I.

Base salaries cut off all but the bottom line is from your perspective.

Having New York.

And -- New England Boston in New York in a rivalry -- it's not the Yankees and the Red Sox.

This is huge just like it was four years ago it's a -- the difference here is -- patriot -- not chasing perfection but they are chasing at a Super Bowl -- demanding an end and Tom Brady.

We have date how.

How are 100 list of the top athletes on and off the -- Being released Wednesday night and you'll find a couple of these guys pretty close only hinder back the bottom line of the commercial endeavor.

Is that -- -- generated cumulative one point 72.

Billion dollars in the last ten years according to intermediate those are the -- so everybody's cutting commercials everybody's doing hospitality.

Little Indianapolis the center of the universe without her fifteen million dollars of economic impact.

HK -- the huge architectural firm headquartered in Dallas by the way designed a facility.

Is convertible to basketball to football to conventions.

To basketball again they're hosting multiple final -- words in Indianapolis plus this Super Bowl so it is a huge.

Huge building an impact for the region.

And the shifting gears a little bit now I'm Joseph Paterno passed away yesterday after long battle with lung cancer.

The timing is in -- of course because you can't say his name anymore without people thinking about the scandal over Penn State so I wonder.

It's it's a long history was held on such a high -- is still there for his career as a Coach.

I want to kind of a legacy he'll leave behind.

Get a lot of soul searching last night as everybody did about what that really means 409.

Victories the most ever.

The bottom line of all of it is as well 85 years old 62.

Of those years in coaching so.

It is a tremendous legacy that stands for stability and consistency.

Due to be raised and left over two billion dollars.

Of endowment for Penn State.

On the other hand in amazingly horrendous lack of judgment and the cover up may even have been worse so there is an asterisk and it's goes way beyond that asterisk.

How will he be remembered ironically.

The stability and consistency may give -- to uncertainty.

It'll be remembered as a pillar of longevity.

And stable thought in in in life and one of the most polarizing figures ever in -- it is a conundrum at best.

And I'm not talking about this Power One hundred preview we're about to find out.

We think we losses his earpiece there may have you back well belief we find it it's yeah.

It's -- it's slightly put it behind you look back at right letting next prowess an action wrecked car it's not clear that I'm gonna clock and I -- you block.

And -- yeah really -- -- at the same time ladies and gentlemen thank you got Nigeria where on message you've done don't worry.

-- boundaries we -- Power One hundred -- is is coming soon we're gonna find out -- the most powerful athlete in sports is what we expect from it.

Well we expect a -- methodology which is interesting because the first time it's a third year that I've been doing it -- Bloomberg business week but it's also kind of for universal audience and in this now.

Is a standard we take 50% of the score for endorsements like ability trustworthiness and 50%.

I'm field metrics I will tell you that -- -- -- a won it last year Tiger Woods what -- the year before so what -- we unveil it Wednesday and talk about it next week.

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