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FOXBusiness.com's Kate Rogers breaks down Paula Deen's recent diabetes diagnosis and what small business owners can learn from the media firestorm.
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-- only -- have been following.
The trials and tribulations of Paula dean who -- I'd -- I love watching her food program.
Because she's got such a great personality that she came out recently and admitted that she has type two diabetes which can be related.
-- BC's apparently.
She's had a for a -- and kept it private but now she's going public.
The question is.
-- given her recipes.
You know which are filled with a lot since the creams in butters and -- stuff.
Whether this is a disaster and opportunity in joining us now to talk about it is Kate Rogers foxbusiness.com.
So which is it.
Well it's a little bit -- so this appears on the surface to be a public relations nightmare for any business owner because her health issues are.
Totally some say hand in hand with the type of food that she's been preparing for years and she had this diagnosis three years ago.
So had to come out she could have had some.
Opportunities to get her fans and lighten up on their diet and -- a little bit healthier but.
Some also say that she's now on a unique positioning to.
Do some good for everyone in this country.
So I spoke to some branding expert -- and so the first one is Julius stay.
She is a branding excerpt from California.
And she says that so long -- dean is being authentic to herself in how she handles -- that -- brand will come out on tarnish.
Now -- has said that she's eaten some slight moderation.
Modifications to her diet and walking -- on the technology is also endorse this diabetes drug.
We she's got paid.
Spokesperson for the drug company that manufactures this diabetes project -- that at some analysts say you've made a minute the reason she kept it quiet for three years.
Was you know it took her part of that time to negotiate a deal in which you can profit.
From her own illness.
Some.
Are saying that definitely but saying he's saying it -- who she is if she says I can still eat this.
In moderation walk on the treadmill in our day take this drug then -- -- -- should come -- okay.
And now another.
Brand -- for that we spoke to -- -- he says -- empire can and should take a hit for the greater good she should have come out right away and said.
Everything about her diseases and let people now and also.
Made these changes awhile back so.
There's definitely some lessons for our small business owners and hear about how they can handle.
A similar PR crisis even if they don't have a huge -- inside empire complete.
-- for recipes.
That is so famous and has for us to be really good.
Is like.
And it's very simple it's I think it's like hamburger patty was an egg on top and instead of bunds.
It's glazed -- oh my -- is bottom I believe it.
And it's like you know a couple of thousand calories yet to right here and -- -- when you are on television here advertising promoting your recipes.
And there they arguably hurt people including yourself.
It's a big PR black guy.
Definitely so.
Say he says again her message is authenticity so for any business big or small because he's -- them.
TR snafus they can happen to small companies she says -- he authentic be true to your brand and remember who you are as a business owner and you should come out and -- And Chris -- our other marketing expert he says remember the ABC's of PR so basically get your story out their first get it out fast.
And make sure your stories out there in its entirety because of today's media cycle.
Bad news and bad PR won't hide who you wanna be the want to come out and let people -- -- -- -- now how fast she did it.
Some say she didn't do it -- all situated three years south.
Our I hate.
I you know I don't know what to make about politics I'm still gonna watch it because I think she's fun to watch people love her but I -- -- just watching her program you know.
The calories just come right through to the screen onto my body's.
-- I think she needs to be more aggressive she I think she needs to say you know what I'm -- modify my recipes dramatically not a little bit.
They're following a strong enough where if she worded you something like that they've likely go read along -- with herself.
That'll be interesting to see what happens very you have a story and is on Fox Business -- yes on our small business center -- really can check it out all right thanks very much thank you for having me it's --
